We were lusting after this beautiful surfboard at first sight and then we discovered the wood was sourced from sustainable woodlands and we fell in complete love.
I think most of us shared our love for gradients. As a designer, I do! What if it shares the time through a gradient on a beautiful watch?! This is the product design we are sharing today named: the Hidden Time Watch. It’s a play on the colour contrast of the gradient to tell the time, it’s quite a genuine concept. It almost feel like an optical illusion and I think it’s such a cool factor. Currently on Kickstarter, the watch is unisex and comes in three colours including rose gold, black, and white.
Published via Kickstarter, this is a design by Jiwoong Jung and according to him: "“My research on how to naturally pass time began with how hiding occurs in nature, which led me to one of the best known examples––the chameleon’s protective color. Their defense mechanism is a kind of optical illusion, but a simple and effective way to have two things together naturally when superimposed".
Hidden Time's watch face features a beautiful gradient display under a crystal covering where numbers are firmly printed. As hours pass, the hour gradient disc rotates and “hidden time” is revealed.