Interview: Radim Malinic from Brand Nu


This week we have another interview with a great designer. Radim Malinic from Brand Nu is one of the most sought after, internationally renowned illustrators / designers working today, with an extensive high end list of clients including O2, BBC, Fuze/Coca Cola, National Geographic, Xbox 360, Smirnoff, and many more.

Radim Malinic, prides himself on his artistic sensibility, passion for details, innovative resutls, pushing the boundaries. His work has been described as imaginative, sophisticated, sensual and sexy. While his goal is to fulfill the needs of his client, he creates contemporary visions that are a complex montage of layered photographic, colorful elements, hand drawn renders.

His award winning creations have been used in the above and below the line advertising, books, magazines, product illustrations, music releases, album artwork, CD’s and DVD’s, posters ... anything in need of injecting of visual finesse and colour.

We hope you enjoy this interview and as usual check his site out for more information at

1. First of all we would like to thank you for taking the time to provide Abduzeedo with this interview. Please tell us more about your art and design background and what made you become an artist and designer?

I was always kind of involved in some way of creative process, designing posters for my dj gigs or my band gigs some years ago. It all started when I was mingling with creatives at my mothers ad agency when I was 15. It wasn't for much later til my early twenties, when I started taking my creative mishaps a bit more seriously. It was time to get a real job and naturally my graphic designs obsession won. I never really thought too much of my works as I was happy to just to muck about and experiment a lot. I was offered a full time position which nailed it for me and I didn't look back since then going from junior to senior in 2.5 years, whilst breaking rules and dazzling clients. In April 2007 I went full time freelance to concentrate on Brand Nu following the success of previous years.

2. Which tools do you usually use? Both "traditional" (pencil, markers...) and digital.

I work mainly in digital environment on a Mac Pro with Wacom Tablet, but my sketch pad is always nearby. Adobe Photoshop is where all comes together, that where I blend my Illustrator vectors and piece together images with layers.

A few months ago I acquired new 30" cinena screen which makes everything rather more enjoyable.

3. Do you work in a office? What is your routine like?

Since I've become a full time freelancer, I work from home studio set up and suits me well. Although I'm a gregarious, people loving individual I enjoy working on my own a lot. There are times when I work at other studios and the interaction is amazing. If at home, it's usually an early start of the day, breakfast, then mainly admin, job amends, phone calls, meetings during the day, full time creative time comes at evening and night when all the hustle and bustle calms down.

4. Could you describe for us your typical 'start to finish' workflow when working on a design?

Predominantly my work is commercial commission based, it comes with a brief and a problem to solve. In most of the cases the finished product will dictate how set to start. There might be images to cut out, textures to make, elements to draw alongside new shapes and colour pallettes prepared. Then it would be first proof, art directors changes, second proof, clients changes and if all goes well, it would be upload of the final file the to FTP. I was asked to participate to an upcoming gallery exhibition, working on personal pieces is not much different. I don't like to just do Photoshop exercise but have meaning to what I want to achieve.

5. What, for you personally are the pros and cons of being a designer?

You get to do what you love, make people envious when you say you do what you do and how much you enjoy it. If you are diverse in your skillset you stand better chance to work on some exciting work and don't get bored much too quickly. Being a designer bears benefits of being involved in exciting new projects, creating things that people use, examine, explore and admire. The cons aren't there too many, some client test your patience and sleep patterns, but should you keep your thoughts on the bright side, it's walk through the park most of the times.

6. How does your job as an artist and designer influence your life? Do you feel that you see things around you differently for example?

A few years ago I'd pick up a magazine and scour the whole think for interesting typefaces. I tend to look for ideas other designer deploy in solving their briefs. You could pick up a conflakes box during breakfast and examine the preposterous packaging in admiring fashion, how would you do it differently, what colours they used, print finishes ... the list would go on. Everything around us is a result of creative process which inspires us to think about our identity, brand experiences and the way we live.

7. We like to know what artists do in their spare time to get some fun. What do you do? Sports, television, movies?

It's all about summer music festivals, live gigs, music all in all. I travel with my family whenever we've got time, I like to encounter new and unexplored. Oh, and I like english stand up comedy, currently laughing my head to people like Lee Mack, Bill Bailey, Russell Brand ... the lot.

8. What are your favorite 5 websites, and why?

9. Once again , thank you very much for the interview. As a final word, do you have any tips for upcoming artists and designers?

It's well known established fact that what you give is what you get and really depends how far you want to make it in the industry. Try to innovate and experiment. It's becoming stupid how upcoming designers churn out the brainless-illustrations and random 3D images, when they find themselves without any real work due to incompatibility with the design industry. It seems this has become a race for some whilst leaving a good thought behind. If you love what you do, the good stuff will come sooner or later.


Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.