Rampa Neither Grotesque nor Humanist Typeface

Pedro Matos shared a beautiful typography project on his Behance profile titled RAMPA. Built from scratch, for v10. Rampa is a bespoke typeface developed for Primavera BSS, born with the release of Primavera v10. Neither a grotesque nor a humanist font, Rampa is a contemporary yet friendly looking sans serif typeface—with moderate contrast and modern proportions—that plays on both sides of these styles. The key concept behind v10 branding and communication is a 20 degree acute angle, symbolizing growth and evolution. 

Rampa was crafted to include this 20º angle throughout almost every glyph geometry, present sometimes on a shoulder, on an apex, a leg or even a terminal, to bring out a higher sense of relationship between all parts.

Typaface

Credits

  • Client: Primavera BSS
  • Studio: Pi Creative Studio
  • Creative direction and design: Pedro Matos

Written by

Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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