Sep 23, 2015
Handmade design is a super sweet style. It gives products that rustic feel and adds a notion of humanity to it... add a slogan like "made by humans to humans" and you're set to go.
Peltan-Brosz, a design agency from Budapest came up with package design for Rawganique, a handcrafted products manufacturer based on Canada. Check it out!
We were commissioned to create their new visual identity. We made a system that is strict with its logo and font. But like nature itself from where the firm has its most inspiration the identity had to be more opened and closer. That is why in order that the identity is one in every way and reflects the new lifestyle that the firm proclaims we thought of using something personal like handwriting."
In handwriting we saw the presence of the personal touch to each product, it gives the impression of a custom made material, it breaks away from commerce and conventional and it is modern. So we devised a custom typeface for Rawganique, that due to modern printing technique we could create more versions of written words on labels. In this way almost all labels differ form one another, because every label set on the offset printing sheet is different from one another in terms of typeface and pattern crop to."
To see more of this great package design project, please visit Packaging of the World. There you'll find many more great examples! Cheers. :)