AARK Collective is a brand that makes totally beautiful and minimalistic watches based in Melbourne, Australia. Built for the love of design, this team of only 4 people have created something I would wear not only because of the style but also its primary feature.
Somehow with time, I began to be more and more fascinated with Industrial Design and Product Design. Taking something that we use everyday, rip it apart to discover what can be improved and create something entirely new and innovative are part of an accomplishment. For example, there is many kitchen hardware available, it’s not because you’ve been using tool for X amount of time would mean that is the best way to do it.
The folks over Youmeus Design have been approached by the known brand Joseph Joseph to extend their brand into a new category, microwave cookware. They decided to research on the whole process on rice making. Let’s take a look and I need to mention that I like the idea of and I quote: a multi-purpose rice paddle that doubles up as both a lock for the lid and a carry handle.
We were approached by Joseph Joseph to help them extend their brand into a new category, microwave cookware. We spent a lot of time talking to customers and took a deep dive into the world of microwave cooking, combining both consumer insight with ethnographic research. The microwave has hardly changed since the 60’s but our attitudes to food, cooking and how we work and live has. Our research identified that while 80 percent of households own a microwave, they are rarely used for anything beyond reheating leftovers, cooking ready-made meals and defrosting. Our aim was to try and change that perception with a product range that would go further and allow people to prepare meals or cook a wider range of food types using their microwave. We researched the whole process of rice making, which led to several new ideas and innovations for this rice and grain cooker, including the multi-purpose rice paddle that doubles up as both a lock for the lid and a carry handle. This resulted in a product that functions beautifully from packet to table.
More Information via Behance.