Nowadays, I like to think that any brands/companies with an existence with more than two decades, with how advanced is today's technology and social media. They must be trying to re-invent how the users will or can interact with the future of the brand.
As you can see from our previous article, YES! The Rio Olympics are initiating and we just can't hold our excitement on Abduzeedo. Which sport are you most excited for? I just can't wait to see how the athletes will perform and I am sure some will shine from the darkness. Comparing to the Winter Olympics, I've always been leaning more towards Summer Olympics for the only reason that I hate Winter! :) Also for the particular reason that the variety of sports in general, makes things more interesting and quite exciting as well.
As the Games is starting, more designers/artists will publish their latest work/involvement with brands or companies as part of campaigns for Rio 2016. Let's take a look at what Rafael Martin C worked on as an Art Director for RIO 2016: BBC's Olympic Games.
I have the opportunity of Art Direct the world of BBC´s Olympic with Justin Hutchinson-Chatburn. Here you can see part of my work on the project.
- Company: Painting Practice
- Campaign: RIO 2016: BBC's Olympic Games
- Agency: RKCR/Y6R
- Director: Derek Picken, Niklas Rissler
- Production: Passion Pictures
More information: http://www.rafaelmc.com.