BASIC Agency is a design studio from San Diego that took on this project of recreating Incase brand strategy and eCommerce design.
We talked and posted a lot of visual design references that we believe are the new trends for 2016. The Abduzeedo blog is a good example with some of the styles for typography, especially vertical orientation texts on the sides, a lot of white space and a non-uniform grid. Of course we are just a blog with a lot of constraints, including technical. That's the reason we posted about sites, magazines and books we used for reference. The project we share today wasn't used for reference but it could definitely be.
Rock You is an online store, the official representative of Nike in the UK. It has bold typography and a very editorial design. For more information check out the Behance page for this project shared by Dmitry Kolesnikov.