Saikai Packaging: a Japanese-Inspired Fika Brand

0502—17

We love packaging projects and it's even more interesting when they are made by students. Let's give a look at this project from the Mid Sweden University, a cultural exchange and food between Sweden and Japan through fika. What's Fika? It's a Swedish term for "to have coffee" that comes mostly with pastries, cookies or pie. For this case, they decided to mix Japanese senbei cookies and green tea to create a brand named: Saikai.

Published via Behance is a project from students collaboration between Maja Ahlund, Alma Lindström, Hanna Simu and Emma Waleij from the Mid Sweden University; an exchange of fika experiences with Japanese students at three schools was made.

The hexagon shape stands for communication and balance, inspired by nature. Nature is also the inspiration for the pattern with mountains, winds blowing, rivers flowing and fields of tea and rice. The cookie box serves as protection for the cookies as well as a serving tray. Also, it's great fun to play around with!