Scent Design : Juniper Ridge

Wallpaper magazine's January beauty news inspired this post on Juniper Ridge, a fragrance distillery founded in 1998 and located in my new stomping grounds of Oakland, CA. I'm personally obsessed with the art of perfume making simply because of the rush of vivid memories one experiences when smelling a particular scent. Juniper Ridge is the world's only wild fragrance company comprised of hikers and backpackers, not your typical fashion or luxury goods folks. Their process entails distilling colognes and perfumes from the backcountry like in the good old days of how perfumes were first made. Juniper Ridge is special because the entire scent design is contained in house, from beginning to end. Here we feature some vivid imagery showcasing the process of "designing" a perfume, from foraging around in the backcountry to the end result bottled up and evoking the quiet beauty of such dreamy places like Big Sur, the Mojave Desert or the Sierra Mountains. Also enjoy a glimpse into the new packaging artwork designed by Chief Storyteller of Juniper Ridge, Obi Kaufmann.

Written by

Ibby Sasso

Wife, mom, "writer", pun lover, wannabe memory champion, candle and handwriting connoisseur. Public Relations veteran, most recently as director of PR, I oversaw global strategic communications for one of the most iconic American brands, Levi's. I like to travel and talk :P

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