Mar 23, 2013
The book suggestion of this week is about one of my favorite themes, semiotics. The book is titled Semiology of Graphics: Diagrams, Networks, Maps, written by Jacques Bertin. Semiotics definition is basically the theory of the functions of signs and symbols, a very important subject for us designers who constantly have to design user interfaces.
Originally published in French in 1967, Semiology of Graphics holds a significant place in the theory of information design. Founded on Jacques Bertin’s practical experience as a cartographer, Part One of this work is an unprecedented attempt to synthesize principles of graphic communication with the logic of standard rules applied to writing and topography. Part Two brings Bertin’s theory to life, presenting a close study of graphic techniques including shape, orientation, color, texture, volume, and size in an array of more than 1,000 maps and diagrams.