Let's mix things up a little with this feature as we are taking a look at the Art Direction and Set Design for Korean Air campaign: Go Korean.
I really love seeing this kind of artsy set design collaboration between us artists to bring art and people together. It's just beautiful! We are taking a look at this basketball court not like the others where colours and gradients come together in vibrancy and happiness. Behind this collaboration, we have Pigalle x Illstudio and Nike. They have been doing this initiative since 2009 and Illstudio jumped into the plot back in 2014. Let's sit back and enjoy this vanishing art piece.
This is a collaboration between Pigalle (fashion brand) and Illstudio (design & photography studio based in Paris, France). This is not the first of their collab work together, this basketball court has been first decorated back in 2009.
From us to the youth! Brand new court delivered by Pigalle & Ill-Studio with the love of Nike
Images via Dezeen