Currently working with a client on a redesign and surfing around for inspiration as part of the process. I stumbled across this very nice project about a redesign and what interests me the most is about the before and after from the previous logo.
RED ANTLER shared a super elegant brand identity project they created for Betterment. If you are not familiar with Betterment, which I believe most of our audience is not because of our global reach. Betterment is the smarter automated investing service that aims to provide optimized investment returns for individual, IRA, 401k, and rollover accounts. It's quite popular here in the US, at least most of my friends and co-workes use it. But this post is not about investments, rather it's about design. There are tons of things to love about this brand identity project, but for me, the simplicity, colors and the typography top them all. I especially like the "T"s and the way the all point up. Quite ingenious way to show that your investments will always go up. As I said I am a fan of simple design solutions and this is a great example.
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