SOL Beer – Chalk and Sign Painting


I love letterings, it brings back great memories from my childhood going to the farmers market on Sundays with my parents not to mention every neighborhood grocery had tons of lettering for prices, promotions and advertisings. It's amazing to see that this craft is getting stronger again and seeing the work that Jackson Alves put together for poster for the Mexican beer Sol is true proof of that.

The Advertising Agency Talent from São Paulo (Brazil) hired me to create two handmade posters for the Mexican beer SOL. One with chalk lettering and the other with sign painting, which was a great challenge because I didn't have sign painting experience. I sent the original pieces to the agency and their team added the beer bottle and finished the ad pieces and the great TV AD. Check out the project.

Making of

Sol beer – Sign painting and chalk lettering from jackson alves on Vimeo.

Final result

Sol's official AD for TV

Jackson Alves is a letterer, calligrapher and teacher, based in Curitiba, south of Brazil. For more information visit

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.