The book suggestion of this week is about design and how it has helped products to be more than just useful but also pleasant to use. Well-designed products create a emotional bond with the user and therefore distance themselves from the competitors.
I finally finished reading Sprint, a book published by the Google Venture designers Jake Knapp, John Zeratsky and Braden Kowitz. I knew about design sprints, and have had the chance to participate in a few, including one with Jake himself. The process works great if you have the right number of people that are excited about the endeavor of a week of intense and gratifying work. Their book, titled Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days gives all the details and story behind how they came up with and perfected the design sprint. It's a must read for designers willing to improve their skills on problem solving and the design process in general.
Read this book and do what it says if you want to build better products faster."
– Ev Williams, founder of Medium, Blogger, and Twitter
About the book
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place."
– Charles Duhigg, author of The Power of Habit