Playing with typography and architecture ideas is something that we have seen for a long time, I remember that I used to have a little artwork with my name with each letter had a special design, mixing architecture, trees and other little characters. When I saw the Sprint letters that Jing Zhang put together I was really inspired and had to feature them here.
Sprint’s business-to-business wholesale group has always had several vastly different product offerings for it’s clients. The task is to create a consistent look, feel, and imagery that sells Sprint Panorama as one entity, capable of many different things, appealing to many different types of business. The visuals should feel slick, smart, tech-savvy, innovative and refined.
Jing Zhang is a Chinese illustrator /typographer /designer based in East London, the epicenter of hipsters, eccentricity, and of course creativity. With her clients mostly from advertising and publishing industry, she has been working in the creative field for over six years, from automotive to airlines, magazines to corporations.
For more information visit https://www.behance.net/mazakii