Every four years we have the summer olympics to look forward to, one of the most important sporting events in the entire world. For each one of these events there's the mega investment not only on infra-structure but also marketing and branding.
Shibu PG shared a really cool brand identity project on Behance. We are fans of any project that shares a bit more about the creative process, especially when there are sketches and the translation of them to the digital version. This brand identity has a super stylish color palette, a bit unconventional, with the dark theme but definitely worth checking it out.
Tattwa means the element of truth, actually, it can be attuned to many aspects, which coined by Buddha. In other words, we can refer that Buddha's words become Tattwa's. Attract happiness into your life, and dream a new life in an old dream, to make today and future Serene.
The team Tattwa helps you to open those gridlocks in your mind and helps you to enhance the creativity which embraces around you.
When I focused on that terms, it hit me, minimalism is the language conveyed by Buddha. Sophistication in a minimal avatar, that was the approach I took.
Three main points focused here,
Brand Identity Process
So creating a logo for this team, what to say, "challenge" or "fun"?. Well when a challenge is perceived by fun, something beautiful evolves. In a nutshell, they need a minimal approach in design which needs to exploit a lot of elements. And same time the logo need to be structured symmetrically.
The logo is created with a single line. Icons created here follow the similar strategy. The main point here is to establish the uniqueness which needs to follow in the branding.
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