A few months back, we've featured the work of Haraldur Thorleifsson who's the Creative Director at UENO; a digital agency based in San Francisco, USA.
Last year we published an article featuring some beautiful dark package designs, it was the Ultimate Dark Package Design Inspiration. Following the same idea in this post we will feature only white package designs, but as usual, we tried to look for very stylish examples to really inspire you.
For more articles and inspiration on packaging design we highly recommend that you visit and subscribe to Lovely Package website, it is a fantastic resource for this type of design, definitely worth it, but be careful, you will spend hours over there :)
Backyard Vineyards is named so due to it’s close proximity to metro Vancouver, BC. Fabien Barrel brought this design to life with beautiful illustrations which interact with the type and other elements on the label. Check out the shears trimming the UPC on the back.
Designed by Shawn Schrader - Country: Japan
“The hair care products were for anti-aging so the idea of twisting and reversing time or counter clockwise was developed for the bottles and the logo. It would not be obvious to the consumer but having a theory behind the simple design was well received”
Designed by Apple - Country: USA
Designed by Noah Butcher - Country: New Zealand
“Eighthirty source organic beans from sustainable farms, then combine these with dedication to deliver the perfect coffee every time. Our passion is passed on in every cup to customers who care about great coffee as much as we do. Eighthirty delivers – simply good coffee.”
Swiss & Global
Designed by f-o-r-m-e - Country: Italy
“We designed this package for our client Swiss & Global Asset Management. They are dedicated asset managers in Switzerland and worldwide and every year they make a little Easter present for their clients. They usually send some particular sweets from Sicily and we usually create a very simple package for them. On October 2009 they changed their company name – formerly Julius Baer Asset Management – so they decided to use the gift to communicate to their clients that the company name changed, but not the quality of their service. We decided to change the package to support this really important concept. We used a very beautiful kind of paper, Arjowiggins Skin, and a very refined illustration. All printed in Pantone Silver. We also used a “more vertical” form so that you think – also because of the illustration – that you’ll can find a chocolate egg inside. But when you open the package you find a card saying you ‘E’ cambiata la forma, non la sostanza’ (The form has changed, not the substance).”
Designed by Liga Design - Country: Brazil
“This is a gift we created for our female clients for the International Women’s Day. The package was created to conceal a watch and look like a small bag, since we know girls love to shop. The copy goes like this: “Woman, a small gift for you who present us everyday”
Student Work – Dmitri Moruz
Designed by Dimitri Moruz - Country: Russia
“Brief is to design the packaging for a new line of organic loose teas (not a live project, tea company is Ringtons tea). Things to consider were: to have packaging eco friendly, to communicate the feel of it being exclusive, limited loose tea; try to appeal to young professionals. Solution is incorporating die-cut technique, which brings both: exclusiveness and it is saving on ink, while paper used for the outer layer is made of recycling materials.”
Designed by Carefully Considered - Country: United States
“Packaging design for a new men’s skin care line with a crisp English feel. Using typography as an identifier, we created an easy way to find the right products for your skin type.”
Student Work – Meeta Panesar
Designed by Meeta Panesar - Country: United States
“The design is inspired by the colors and designs of Joseph Albers and the Op Art movement. The usage of the rectangular elements reflects Alber’s “Homage to the Square,” a series of paintings begun in 1949.”
The “it” Bar
Country: United States | Font: ITC Avant Garde Gothic
The “it Bar from Dylan’s Candy Bar comes beautifully packaged in a white textured box with blind embossing, foil stamp and tip-on label.
Designed by Google/HTC - Country: United States
Designed by HvingtQuatre | Country: France
A range of milk-based drinks with a take-away size in 4 flavours; Strawberry, Blackberry, Blueberry and Raspberry. The milk adorns the packaging, the tasty fruit is brought out on the milk and on the opening that enables the drinking.