A constant in any design process is rejecting ideas, either by ourselves or by others. It’s the nature of our job. You can take it personally, learn from it, and hopefully grow from it. Marcelo Siqueira definitely upped it to 11 with his Symbols & Logos Not Approved.
In the process of creation, between brainstorms, meetings, presentations and approvals, Marcelo ended up having graphical proposals that the world will never see. "With the proposal of not leaving anything shelved, desolate or hidden from attentive eyes and looking for references, this project proposes to open the discarded proposals in these creative processes. At least, in this way they can give another light on a project that will be approved, as a possible source of inspiration or even reference" - describes Marcelo.