I featured Alex a while ago here on Abduzeedo; since then, he has improved quite impressively. He’s got a couple of new artworks that are surreal and intriguing. I sat down with him for a quick chat about everything he’s been up to. Alex, tell us a bit about yourself and how you came to get involved with graphic manipulations. I am 21 years old and attending Bryant, a business school, in New England on the East Coast of the United States. I started becoming interested with digital art on a text-gaming site in the spring of 2005. Creating simple avatars was my focus; some members would make their own in Adobe Photoshop. I started borrowing some off the internet at first, and then started making my own… That lead to signatures for a year or so, and after that I started some manipulations in which I would knowingly use some copyrighted images, though was not familiar with the repercussions. I was motivated by competition of friends and other artists, striving to be one of the best, even though I was far from it. I began with manipulations because it was the only artwork I was capable of. I started applying to slashTHREE since its second pack, and would apply every few months but continued to get rejected. In June of 2008, I was accepted into IntrinsicNature. After creating a few works at IN, I continued to improve. I finally passed the application process for slashTHREE after eight applications; I created two works for their following pack, and have continued submitting. Moving onto your artwork, what sort of time and creativity goes into the designing process and how do you go about creating your artwork? I'm not sure how I get the ideas and concepts contained in my work. Sometimes I'm about to fall asleep and some idea pops into my head; it just depends if I have enough motivation to write it down. Like other artists, the ideas don’t end up as planned; I never sketch my ideas, I can picture them clearly. I strive to create original and surreal concepts in order to differentiate myself from other manipulators. I never create trendy manipulations, such as a woman in a pretty dress, in a pretty background, or scenes with castles, waterfalls, many abstract effects with a dancer; there are plenty of other common manipulations as well. I always try to use stocks of the highest quality, and freshness. Freshness: meaning they haven't been seen or used before. There are plenty of manipulations that are instantly dismissed by most viewers because they contain stocks which have been used countless times. My advice is to learn how to handle critique, accept it, and make the necessary changes and know why you make those changes. Because next time you may encounter the same problem and you will know how to deal with it. If you could take one advice from this interview, it’s that exchanging critique and being able to accept negative comments will start to improve your works or improve them faster. My “Recreating Love” piece is a good example of my concept/ideas, as well as the creation process. The entire process of this piece probably took about 60-70 hours of total work time, excluding the time looking for stocks. You obviously enjoy what you do, are you looking for manipulation to be a hobby or a profession? For now it's just a hobby, and it will probably stay that way, I do them for fun. I’m going into finance, but I have thought of creating some type of business which incorporates digital art. I am graduating in May this year, and I am looking to do financial analysis or project management for any advertising agency. During slow working weeks, I’m sure I could talk to the artists at some agency, show them my work, and have their artists amazed by what some finance guy can create. I’m sure they’ll be quite impressed! How has college helped you to excel in the art industry? Well college hasn’t helped me much, considering there is not one art class here except for one class. But college gives me more free time than over the summer when I’m working, and certainly freer time than what I had in high school. Very interesting, I see that you work in a bunch of collectives, how's that going for you? The art collectives have helped me to stay motivated, and become a much better artist. The critique I receive accelerates an “ordinary” artist’s improvement. I also have many contacts on MSN which allows for a better understanding of the critique provided, because you can always ask questions if you’re unsure about what the other artist is talking about. I highly recommend anyone who practices manipulation, matte, painting, drawing, 3D, illustration, photography, music, or video to join one of these groups or collectives. I think it’s more that many artists aren’t aware of these groups and the benefits they provide, such as exposure and improvement. I produce work for IN and slashTHREE which I’ve mentioned earlier. These art collectives have standards for joining; if they let everyone who applies join the group, the art works produced would have a high variance in quality. Viewers wouldn’t get the same euphoria or inspiration after looking at an art pack; they would feel inspired by one art piece and the next could totally ruin that effect. Within the groups, there are standards for the work produced for these packs and exhibitions. This is determined by a consensus vote of the artists’ work in a particular group. These standards continue to push my art further every time, because both of these group’s standards have been going up as well. For the most part, if you look at each pack it progressively gets better and better, and shows how a team of artists can learn and grow with one another. A team is always important, great to have people who know where you’re coming from. Are there any artists in those collectives that motivate or inspire you? I wouldn’t say any inspire me; I don’t really get inspired by art anymore, although I guess some movies give me inspiration. Here’s a prompting question, what's in store for you in the future? My future work dream is to get out of college and start making $50-60k a year. After 3-5 years get a boost up to $150-200, if possible, then, if I like the particular job a lot I will stick with it, but if not, then drop to a state or local job, and start a business as an entrepreneur. That way I’m still earning some money from the easier job, and by then I will have built up some assets, credit, and savings to the point where I’d know how to invest it and earn higher returns on what I’ve earned. But who knows if I will still hold the same interest in art ten years from now. What advice do you have for any aspiring artists or readers? Like I said earlier, make use of critique. Don’t annoy other artists, but get what you can. Don’t follow the trends if you want to stand out from the crowd, and yes sometimes that is difficult, but obviously don’t do it to the extent that you don’t enjoy producing art anymore. Another word of advice which pertains to manipulations; don’t let other people tell you manipulations are stupid, easy, or just art that everyone does starting out. Manipulation is becoming ever so popular because of the growing commercialization of that type of work. I’ve been told many times to paint my entire work, and that it isn’t good enough unless it’s painted; or doesn’t have a unique style. Don’t allow opinions like that to get through to you and impact your motivation to keep producing work. If you can, use them to stay motivated and prove those people wrong. Everyone wants others to appreciate their work; don’t deny it, we all do. Manipulated works are unique when you execute ideas in a way that haven’t been done before, such as my “Adrenaline Rush” and “Sleep Deprivation” pieces. This last piece of advice is mostly for artists who have recently started digital art; the most important attribute for an art piece is the creativity. You can always learn technical skills, but some artists just never have enough, or don’t develop enough of an imagination or creativity to produce some unique art on their own. Your imagination is a powerful tool, express it! There are many artists that create works just because they want to be popular, and love the satisfaction from the popularity, even if that means doing what everyone else does. Any last words for our readers? Try your best to never give up on a unique idea or concept, even if that means putting it off to a later date. Thanks Alex!
Alex Trochut, based in Barcelona, is totally in love with type and illustration, thats why we love him so much. 1981 born and just graduaded from design university. But he already has a very impressive design portfolio. Make sure to check out his website I believe "More is More". I don't believe in choosing a particular style for my work, but rather I focus on expressing myself and communicating my craft through the needs and moment of each project. http://alextrochut.com Every project pushes me to look at alternate situations, and adapt myself to better understand and express my process. That exploration is something I truly enjoy in design.
Alex Cornell is a San Francisco based, musician, designer & blogger for the famous design blog ISO50. He has a very clean and simple, but powerful, style which often reminds me of posters from the 80's. In this interview he will tell us a lot about how he became a musician/designer and how this complements with his job as a blogger. I had always been into fashion and photography, so it was a pretty quick jump to get into design. First of all we would like to thank you for taking the time to provide abduzeedo.com with this interview. Please tell us more about your background and what made you become an artist? I got into design through music and didn't start practicing formally until about 2.5 years ago. Up to that point I focused exclusively on music while I was in school. Technically I majored in psychology at Duke, but most of my time was spent playing in my band at the time (Running Lights) or as a solo act. I would frequently create promotional graphics for my bands and always enjoyed doing so, without realizing it was a potential career. I had never heard of graphic design until I bought Print magazine at Border's after band practice. I had always been into fashion and photography, so it was a pretty quick jump to get into design. When the band parted ways after graduation, I moved the California to get a Master's in design at the Academy of Art. Now I'm here in San Francisco and I don't plan on going anywhere anytime soon. Maybe New York City one day, or Tokyo, but San Francisco while I'm getting things started. Tell me about your job at ISO50. How did you become a writer and what are the topics you talk about? I've worked at ISO50 for two years now. I started out helping Scott around the studio with various design and music related things here and there, just helping out where I could. Over the years my responsibilities have changed; now I run the production side of the print business and am a full time contributor to the blog. A while back I posted a process report on the blog about one of my projects at school. I really enjoyed it and Scott and I figured it could be interesting to continue to do posts of this kind, to bring a student perspective to the blog voice. I try and split my time between short burst posts (like FFFFOUND with little bits of opinion) and longer feature type posts. When I got into design, Scott was one of the only artists whose work I was familiar with. Since that time, my two biggest idols have always been John Mayer and Scott Hansen. The fact that I work with one of them on a consistent basis is completely unbelievable. I am extremely fortunate to be a part of the ISO50 machine. You are also doing music! What kind of music do you create? How does that complement with your job as a designer? Having the ability to bounce between the two creative mediums is endlessly satisfying. When one side hits a dead end, I can switch gears and keep the creative gears turning. My mood is highly correlated with my artistic output. If I'm not working I'm not happy (though I have to like what I'm working on, sometimes logo projects can drive me absolutely out of my mind). The music I play is Pop Music, straight up. I learned the guitar first, and come from a jazz background, but I like pop songs. And I mean that in the most literal sense -- as in the music is popular. While I've been in SF, I've been splitting my time about 85% design and 15% music. Given this, I don't have a lot of time to write at all. Most of what I do is cover music on Youtube. This is nice because it's quick and easy on my side, and still allows for maximum exposure and the building of a fanbase for when I am ready to make a more original driven push. I have become fairly good at keeping multiple projects afloat at once, but I try and keep it to three or four at max. Describe what your typical day might look like! Typical day always starts at 9am. Sometimes earlier if I have a meeting, but usually get going around 9. Breakfast consists of cereal, yogurt, and a granola bar and the New York Times. I am ALL about this routine and try to keep it intact everyday; it's very comforting. After breakfast I take care of what I call "The Nonsense". This is stuff like paying bills, making phone calls, and meetings. I do not like this part of the day, but it's good to get it out of the way otherwise I can't focus. After lunch (which is always some variant of a turkey sandwich) I start either A) working at ISO50 B) working on freelance work C) going to school or D) going on an adventure. My week is usually divided into three or four parts; it's always some combination of school, work, music, and ISO50. I have become fairly good at keeping multiple projects afloat at once, but I try and keep it to three or four at max. After dinner I usually waste a little bit of time and then go to the gym. Somewhere in there I'll play piano or guitar and sing for about 1-2 hours. Late night is always reserved for blogging and/or finding cool things to blog about. I go to bed at 2am at the earliest, usually closer to 3. Every once in a while I will take the day off and go on an adventure. My friends in San Francisco and I have become quite skilled at having adventures. I've become a master of balancing the work/play combination since graduating college. Could you describe for us your typical 'start to finish' workflow when working on a design and what tools of trade, both hardware and software, do you use? First the tools of the trade. I have a sketchbook which I loathe, but it usually starts the process in some shape or form. I work on a quad core Mac Pro and use Illustrator, Photoshop, Final Cut, and InDesign. Periodically I'll dip into Dreamweaver and Flash. I'm planning a trip to Blick to buy some painting supplies for an upcoming project. All of my music work is done with a shotty condenser mic and Logic Pro. When I start on a project, I usually just sit and think for about an hour. I try and think about what would be fun and what would get me really excited. I hate doing things that are boring or expected and this brainstorm process usually helps eliminate those options. I always start with the concept side of the equation and then decide where to take it visually afterwards. Concept is at the core of just about everything I do. Once I have a few ideas I'll pick three or four design books to go through and search for "cool bits". Maybe I'll find a cool color palette here, and a nice typeface there. Kind of like a guided inspiration session based on my predictions about how the project will go. Then I will usually design something completely awful. Of course at the time I think it's amazing...but it's terrible. I'll look back at the beginnings of old projects and get really embarrassed. I'm not at a point yet where I can just sit down and crank something out quickly. I work fast overall, but I need to know which direction I am pursuing conceptually and visually before I can execute. Once I get something I am happy with I'll usually pass it by my roommate who can give me the ever illusive "virgin eyes" critique. After that I'll take a long break -- go to the gym, play music, acquire useless toys (most recently a Nerf arsenal) -- then come back and see if the design is still appealing to me. If it is after one day, I keep it and move on. How does your job as an artist and designer influence your life? Do you feel that you see things around you differently for example? I find that the most pervasive quality that carries over from my artistic live to my everyday is life is an obsession with detail. I'll find myself spending inordinate amounts of time deciding between different types of lampshades, for example, or oatmeal.. pretty much everything I do becomes a "process". I get so used to working carefully, methodically, and efficiently, that I feel the need to carry that way of behaving over to every part of my life. Finding an apartment took about 7 months. I haven't bought a pair of shoes in two years because I haven't found one that meets all my visual criteria (and I have a size 14 shoe...). Absolutely see things differently. What are your coming projects? Right now I am wrapping up a website for a non-profit, an identity for rehydration product, and a logo for two startups here in SF. The last one is proving to be extremely difficult, though I can tell when I finally get something I like it's going to be extremely gratifying. School will begin in February and I'll have to take on less freelance work. At some point I am planning to start a small clothing/art label but school keeps getting in the way. I suppose I am also "working" on a thesis, but things have been too busy recently to focus on anything school related while we are on break. Once things kick up next week I'll put the burners back on the thesis. I also do periodic work for Aeolas International, which is very time consuming. In the end it all comes down to the quality of your work, but you have to work to maximize your potential. Be ready. What are your favourite 5 websites, and why? Kottke - It's like someone put an "awesome" filter on the entire internet and diverted it all into one place. Kitsune Noir - Bobby is always right on top of everything . He also does a great job diversifying his posts and providing rich content like his Desktop Wallpapers or Mixcasts. You can tell he really loves what he does; somehow it comes through in his writing. The Sartorialist - I love fashion and I love photography. Pretty much a perfect combination on this site. The Selby - Maybe it's because I am moving into a new space right now, but photographs of artists living/working spaces are fascinating to me. And I really like the weird handdrawn interview format. Magic Molly - An incredible writer. The blog itself is about nothing in particular, but the way she writes is terrific. Remarkably perceptive and insightful. I like any blog that actually writes something worth reading. One sentence posts like "this is cool" or "this makes me smile" drive me insane. Maybe it's because, as a blogger myself, I know the effort it takes to generate a substantial post and I respect that. I like seeing real genuine content. Once again , thank you very much for the interview. As a final word, do you have any tips for upcoming artists and designers? The best advice I have ever heard is in this video. Changed everything for me. The other piece of advice that really hit home for me was from Chuck Klosterman. I saw him speak at Duke one semester and someone asked him afterwards "how do I get where you are?" (as in, how do I become a successful author too). He laughed at this question and explained that detailing every step he took to get where he was would be completely pointless. There is no way things would unfold the same way and trying to replicate his career would be futile. His advice instead was just to "be ready". Sounds basic but there was more to it than that. His point was to constantly be ready to take full advantage of any opportunity that comes your way. The most basic example of being "ready" would be to have a website where you can show people your work. What happens if you run into Michael Bierut and you don't have a website to send him to? You aren't ready! What happens if your website gets reblogged by Perez Hilton and you haven't updated your contact info! You aren't ready! It sounds basic but I am constantly AMAZED at how few students I see that are "ready". It's like they are willingly making it impossible for someone to hire them. Constantly shooting themselves in the foot. Of course in the end it all comes down to the quality of your work, but you have to work to maximize your potential. Be ready. Where to find him http://alexcornell.com/ - Portfolio http://alexcornell.tumblr.com/ - personal blog http://blog.iso50.com/author/alex/ - His blog over at ISO50 More work of this artist
Alex Lataille is a freelance photography manipulator, who resides in Connecticut, United States. He has been working on manipulations for over two and a half years, and at the age of 20, he is proving to be quite an impressive artist. Alex is part of various art collectives including slashTHREE and Intrinsic Nature. He attends Bryant University, a business school in Rhode Island; art is his passionate hobby. Alex strives to consistently improve with every new piece, as well as helping to improve others with his “endless” critique. Be on the lookout for a feature and interview with Alex in the coming weeks!
This time im introducing an special art director from Saint-Petersburg, Russia. He is creating the concept art to the animation movie Kin-Dza-Dza. On his blog/portfolio he shares all his drawn concepts and ideas for the movie plus his personal work. We have already feature some of Alex's artworks in the past but more towards the surrealism inspiration. Now, I'd like to show you a few of my favourite images of his work containing scary animals and settings that look like an old Star Wars movie. Where to find him on the web AlexAndreev.com - website and portfolio Behance.net/AlexAndreev - Behance Network Where to find him on the web AlexAndreev.com - website and portfolio Behance.net/AlexAndreev - Behance Network
Alex Beltechi is a digital illustrator and designer from the sweet little country Romania. Beside studying design he earns money by creating photoshop tutorials for a popular tutorial site. He is excellent in designing typographic fonts and streaks into the image. With a click on the pictures you get straight to the photoshop tutorial via psd.tutsplus.com 1. First of all we would like to thank you for taking the time to provide abduzeedo.com with thisinterview. Please tell us more about your art and design background and what made you become an artist and designer? My art and design background is mostly informal. As a kid, I was an artistic person, but rarely joined artistic events or competitions. The mandatory art classes at school and occasional doodles at home were enough for me. I had a go at a couple of art competitions, with reasonable performance, but nothing that would give me a great sense of accomplishment. Art was mostly a hobby, but it became more serious as I began high school. A local art teacher, to which I owe a large amount of gratitude, saw potential in me and took the time about once a week to train me. It involved a lot of drawing, and sketching, from which i benefit a lot, even today. Soon after, things started to change when I began to do print work for my church. Around the age of 15, me and my older brother started doing brochures, fliers, invitations, cards, booklets, banners etc. Pretty much everything that needed designing within the church. We used to work a lot on two versions of Microsoft "Picture It". The software made it easy to create these things, but we became hungry for more. As time went by and projects became more sophisticated and demanding, the switch to Adobe software like Photoshop and InDesign opened up totally new possibilities. I think the print world is fascinating, and working in that field was an amazing experience. I still do these things today, but not as much as I used to because of college. It was more than acquiring experience, and working as a volunteer all this time has taught me valuable lessons in life. Right now, I am in my first year at the Visual Arts College of Oradea, Romania. My first year has proven to be a painful test on my patience and endurance. It was heavily focused on free hand drawing, which is not exactly a foremost skill for me... The high standard in drawing has been to my own good, though. I've been able to improve greatly during this year, both on paper and on screen. The digital side of my art is mostly due to PSDTUTS+. The Photoshop tutorial site organized a competition about a year ago, which really peaked my interest. I had been following the site from the very beginning, but never participated. I never even left a comment. At the time, I had only one piece posted on the internet (http://www.flickr.com/photos/alexbeltechi/1464349900/) and decided I would have a go at this thing. I was surprised to see the positive response to my work, and amazed to actually win it. I loved the experience so much I decided to have a go at writing my own tutorials. Sean, the editor of the blog, was gracious enough to work with me through a few rejections until I posted my first tutorial. I've been writing ever since for them, and also for the Go Mediazine, Digital Arts and Mac User. I love doing it, because I am actually the one that benefits from it the most. I have to push myself further and further to be able to give the readers something new and exciting. I obviously can't reinvent the wheel every time, but the large artistic freedom is what I love. It puts you under a magnifying glass though, and it can be pretty disappointing when something you've worked on a lot doesn't get the appreciation you expected. 2. Your work is pretty unique and full of creativity. Where does your inspiration come from? You probably get this answer a lot, but I can't really put my finger on it. I find inspiration everywhere. Yes the web and seeing other people's work in all possible creative fields inspires me, but I am usually triggered by day to day objects, sounds, people or places. If it's the web, it can be a font that I see somewhere, a personal project of some sort, someone's photography or music. Music actually takes on a big role in my work, and certain movies can give me ideas too. Photoshop, Illustrator and lately Cinema 4D are constantly giving me ideas too. There may be a certain feature that I haven't used yet, so I usually find a way to put it to practice. While these things may give me that initial spark, I try to "manufacture" ideas too. I'll just think about what I haven't done yet, and that I would like to try. If already done, i try to improve it or switch to related fields. You can usually find a chain of thought from one piece of mine to the other. I may focus on floral illustrations at one time, which leads to an organic type treatment, which gives me the idea if trying out lettering, also in an organic style, whose branches could be cool in a body portrait which... Yeah it's kind of endless in a way, so I also draw inspiration from my previous work. 3. Could you describe for us your typical 'start to finish' workflow when working on a design? Once I know what I'm going to create, I may chose to look it up on the internet to see if it's been done before. Obviously that's true most of the time, so then I think of ways to make it original and fit to my style. I do scribbles and thumbnails on paper to map out ideas in a visual form. If there are hand drawn elements in the design I'm planning, I either try to find online resources, or create my own. I'm doing that more and more lately and find it really satisfying. Online resources don't always cut it, so I try to make as much by myself as possible, including photography. After that, it's all computer work. I try to keep my initial thoughts as the main guiding factor, but try variations along the way too. I usually change around or alter the colors until I'm happy with them and the piece is finished. 4. What are your tools of the trade, both hardware and software? The tools I use on a daily basis extend past my PC. I love my drafting table and drawing gear. A good selection of pencils and paper makes all the difference for me. For Photography I use a Nikon D-90, a zoom and fixed lens, plus strobe. It's only a hobby at this point, but I plan on using it more and more in my illustrations. As software, my preferred medium is Photoshop. I also work a lot in Illustrator, of which I am increasingly dependent, and InDesign occasionally. The newest addition is Cinema 4D. I don't have a lot of experience with it yet, but do see many ways of how I can benefit from it. 5. What, for you personally are the pros and cons of being a designer? I think the best part of being a designer is the sense of fulfillment you get. At least I do, anyway. The wide range of projects you get keeps you busy and active. It's better than being bored of doing the same thing over and over again :) One down side is how much discipline it takes to keep your social and professional work in balance. Being in college and working online is not exactly a great combination. I'm constantly being pulled from one side to the other, which can get very exhausting. In order to be as productive as possible, I try to take advantage of moments when I feel inspired and ready to work. But that usually means disturbing that certain balance. And things get a lot worse when you hit a creative block. If you don't feel in the mood to create something, it's very difficult to do anything at all. It can make you wish you had a 9-to-5 job... 6. How does your job as an artist and designer influence your life? Do you feel that you see things around you differently for example? Being an artist changes everything. One person may look at a poster and simply read the message. I can't help myself from spotting typos, guessing fonts, finding unaligned elements, pixelated photos, graphic styles, vector stock, brushes etc. That's why I get distracted a lot when I'm in public. I pretty much absorb everything around me, so being short on inspiration is not really a problem. 7. What are your coming projects? I am currently developing my drawing skills and practicing line art. It's something I really want to know how to do, and have been progressing so far. I'm still far from doing portraits, but nature elements I can handle. (http://www.behance.net/Gallery/Twitter-Bird/247386) A large project that I'm working on is my personal brand. I need a portfolio site, visual identity system, etc. It's in its infancy right now, and won't see much development until fall. I'll get to it eventually :) As always, tutorials, tutorials, tutorials. I have lots of ideas, and not much time unfortunately. I'm also taking it easy this summer, so you probably won't see that much of me on the net from mid-summer. 8. What are your favourite 5 websites, and why? I follow different websites for different reasons, so placing them in order would be difficult. I enjoy writing on and keeping up with PSDTUTS, and lots of Envato sites for that matter. I may not really use all the techniques that I read about, but who knows? The Go Mediazine is also a favorite. Their design experience, hands on approach and stunning talent is something I learn from a lot. Behance lets me keep up with what's going on out there; it's also my main web portfolio so it's obviously one the most useful tools for me. I back it up with flickr, in which I keep a more personal touch. I am truly loving the new Behance project called Served. Great inspiration, particularly the typography version. 9. Once again , thank you very much for the interview. As a final word, do you have any tips for upcoming artists and designers? Me too, and thanks for the opportunity! As a personal tip, be patient, and know that you can't get something for nothing. Personal development comes from hard work, so be determined and consistent. Where to find him on the web Alex Beltechi on Behance Alex Beltechi on Twitter Alex Beltechi on PSDTUTS More work of this artist
Thinkdust is an indepented design studio founded by Alex Haigh who worked for great companies like Nike, Sony and made the website for Volkswagen UK. In this interview we'll talk about the coming projects of Alex. visit Alex on behance and on Thinkdust.com 1. First of all we would like to thank you for taking the time to provide abduzeedo.com with this interview. Please tell us more about your art and design background and what made you become an artist and designer? Since the age of 8 I used to design different type of trainers on sheets of A4 paper. It became a bit of an obsession with over 430 single A4's containing 6 trainer designs at one point. From then I kind of fell into design through education 2. Your work is pretty unique and full of creativity. Where does your inspiration come from? Inspiration is a strange tool. It's something that's not physical and you may find in the most unexpected places. I think my inspiration comes from past experiences, and with that every new piece of work I am producing is focused towards developing and becoming stronger. Music has recently started to influence a lot of my work which is currently not live, just concentrating on getting the right message for the brand and using that concentration to produce something unique for them. 3. Could you describe for us your typical 'start to finish' workflow when working on a design? Well, my workflow is quite varied. Sometimes it's quite difficult to completely focus 100% on a project during the day, due to emails, phone calls, and other communication which is a small distraction in my level of concentration. Usually If I think a piece of work has more to give I will start at 11pm and work through the night, completely undisturbed, focused and inspired. It's not the most practical way of doing things but I am finding the results are far more creative when I go through this pattern 4. What are your tools of the trade, both hardware and software? Sketchbook, photoshop, freehand and around a dozen sheets of A4's stuck on the wall. These usually have scribbles on, where I'll not any ideas I have thought about throughout a project and then start the process of refining everything. 5. What, for you personally are the pros and cons of being a designer? For me personally it's all positives. I could mention the fact that sometimes it's not easy working a straight week 20 hours a day and sometimes not getting any sleep at all. However I love what I do, I'm obsessively passionate, focused and determined to develop, become stronger, more creative, and produce better results. For me it's a craft, and with craft comes practice, which is the only way to develop. 6. How does your job as an artist and designer influence your life? Do you feel that you see things around you differently for example? 100% influenced. If I am out and about it's constant analysis of typography, colour, product placement, balance, grids, layout, impact. Sounds pretty lame I suppose, but it's just the way my brain works now. I'm sure most designers find this to be true. 7. What are your coming projects? I've got some incredible projects on at the moment, with a endless to do list. One of the projects at the moment is a new online digital type foundry, HypeForType. This is a foundry with a difference. I am currently teaming up with some of the most respected designers out there to create a series of extremely unique creations. At the moment everything is currently being set up, however you can go over to the website to sign up for the official launch this year at www.hypefortype.com HypeForType will comprise of an individual catalogue of typefaces, alongside our special designer volumes released every 3 months. Volume one which is confirmed so far will have creations from the likes of Si Scott, Alex Trochut, Jon Burgerman, HelloHikimori, and Luke Lukas. I'm incredibly excited about this project, and it's extremely hard work so I would really appreciate it if any of you guys could help support us and sign up for the official launch over at the website, Hypefortype.com. Other projects are a bit more secret at the moment. However I will be launching a brand new Thinkdust later this year with over a years worth of brand new work. 8. What are your favourite 5 websites, and why? Couldn't possibly list them, I have so many. At the moment I am in love with twitter, and the way in which you can find out so much information and connections so easily. This is a revolution to social networking in my opinion. I also check out the FWA regularly which has superb work as always 9. Once again , thank you very much for the interview. As a final word, do you have any tips for upcoming artists and designers? My advice would be stay hungry, never give up and work on your craft as much as possible. DesignDrivenByBelief™