Designing visual identities and logos is all about simplifying the form until you get the basic shapes that represent the form. There are several ways to do that, and it's pretty common to try to create basic geometries to simplify an icon to it's purest form. Tom Anders Watkins has a really cool project illustrating this process called Animal Logos Vol 1. A predominantly personal project, exploring ways in which logos can be formed using only basic shapes and minimalist techniques.
This is an amazing collection of Marks & Symbols designed by Face. studio from Monterrey, Mexico. If you are a fan of minimalism and simple solutions you will sure enjoy this collection. For more from Face. visit designbyface.com and behance.net/designbyface.
Jackson Alves is one the best lettering artist from Brazil. This post is a selection of his work during 2013, here you see the sketches and logos he created. Enjoy! For more from Jackson Alves visit behance.net/jack.
In planning my itinerary for an upcoming trip to Portland, Oregon I discovered the city is home to more than 60 microbreweries. That's more than any other city in the world including Cologne, Germany. Brewpubs are scattered all about the city, some in renovated cinemas, others in historical landmark buildings that were otherwise destined for destruction. To pay homage to the beer capital of the world I've put together a quick gallery featuring logos of some of Portland's most notable brewers.
We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we had a The Office fan-post featuring logos with bears, beets and Battlestar Galactica (only the strong will understand), and today we're featuring logos with cutlery! Back in 2010 we had our first post on cutlery, and it felt right to make a new one.
The most amazing thing about being a designer today is the possibility to create, distribute and get feedback on projects very quickly. That's a huge motivator, especially for personal projects where we have much more creative freedom to explore and learn. Case in point, the VARIG Logo Redesign from Leo Porto. VARIG was the biggest and most important airline in Brazil from the 60s to the 90s. It was founded in 1927 in Porto Alegre, my hometown. I remember drawing its logo in my school books and imagining flying with them. The logo was very classy, a golden compass.
Jackson Alves is a type designer from Curitiba, Brazil. He is specialized in calligraphy and lettering with an amazing set if skills. He is sharing with us his sketchbook of logos that go from the first sketches to the final result, very cool to see these amazing logos go from sketch to final illustration piece. Enjoy! For more from Jackson Alves visit behance.net/jack and follow him on twitter @jackdzn.
The book suggestion of this week is about logos and it's not only one book but three. We are talking about Gestalten's line of books on contemporary logo design: Los Logos, Dos Logos and Tres Logos. Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag.
Steve Shanabruch is a designer based in Chicago. With his love for his city, he decided to mix and create logos for each neighborhood based on personal experience and intimate knowledge.
The book suggestion of this week is about visual identities, but not corporate ones, it's about the visual identities of bands.
The chrome of car logos has always inspired a lot of people especially designers and car lovers. It's not just the brand of the car or model it is what that represents to legends like the Camaro or Dodge among others. The best site to find inspiration on that is hands down Chromeography (http://chromeography.com/). With tons of incredible photos it's a very useful resource for designers and enthusiasts
The book of this week is about logos, but not corporate identity or product logos, it's about logos from the underground black metal music.
Visual Identity is one of my favorite fields in terms of design. It always impresses me how designers represent companies and create brands through simple design work. Roger Oddone is a very talented designer and great friend of mine that really knows how to create beautiful and compelling visual identities. The Corporate Identity we will feature today is from Roger Oddone for a company called Future Mechanics
We always say that personal projects is the best way to learn and do what we love. We do that all the time with Abduzeedo in our tutorials and wallpapers and we always admire other designers that do that too. That's the case of Hugo Silva and the brilliant Nike Laces. Hugo Silva is a graphic designer and illustrator from Lisbon. He works in the design industry for over 4 years focusing on identity, corporate, editorial, packaging and illustration. Hugo has a BA Graphic Design and a Master Design Visual Culture at IADE-Creative University.
The book suggestion of the week is called Symbol and it's a great book for those willing to learn more and improve their design skills on symbols.
When we see a symbol or a custom designed typeface of a logo we tend to forget how much work was put into not only the graphic elements but the ideas and goals behind that design. There are very important details that make a good visual identity, from the right color choice to the construction guide of the elements in which all the adjustments are done and proportions are defined.
Visual Identities or brands are the first contact people have with your company, it's like the image of your company how we see it at first sight, that's why a good visual identity is becoming very important. Today the user experience is what makes the difference and the best way to create this experience is through design. In this post we will show you some elegant and creative brand works. These projects were selected browsing several others at Behance.
Design a logo is just a part of the process of creating a visual identity. There are so many different applications that we, as designers, have to think about and then design them. That can be business cards, brochures, envelopes and other collaterals. Now, it's very important to have in mind that this process is not simply placing the logo and that's it.
Probably one of the best ways to be successful with a new logo is to really think it through. Making anything, just to get rid of it won't make you a good designer. You might think you gotta go with the standard logo: graphical element + logotype, but you don't have to, actually. A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. That said, one element logos are the ones that got one or another.
Last month Carlos Merigo, from Brainstorm #9, one of the biggest and most prestigious Brazilian blogs, contacted me asking if I would be interested in redesigning his blog brand. I was totally amazed by the opportunity to work on a project like that.