Let's change the beat a little and go with a project in 'sound design' by Zelig Sound for Adidas Record Running. In advertising, we are mostly focused on how appealing are the visuals but there is a lot more than that. If we go behind the scenes, they are the storyboarding, scout locations, filming, equipment, production and more. If we are keeping a closer look at production, there is sound design. It definitely enhances the entire experience whatever you are promoting a product, story and anything else.