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Interview: Veerle Pieters

This week we have a great interview with one of the fifty most influential female bloggers according to NorthxEast. She is the CEO of Duoh! n.v. and author of Veerle's blog where she talks about her experience in the design industry and covers a variety of topics related to graphic design. Veerle's Blog 1. First of all we would like to thank you for taking the time to provide Abduzeedo with this interview. Please tell us more about your art and design background and what made you become an artist and designer? Thanks for having me I feel honored :) As a child I always loved drawing and considered it a hobby. I always thought it wasn't possible to make this my day job so that's why I studied tourism until I discovered that you could actually study graphic design. Sounds maybe crazy now, but you have to see it in it's context of the time frame (1987). I always thought about it from an artistic point of view and believed there wasn't a future in it. Studying graphic design changed that and from that point on my hobby became my passion and income. 2. In the past years you achieved your own style. What or who inspired you to get into graphic design? To be honest nobody inspired me to get into graphic design. It was just a dream that I had from my childhood to able to draw for a living. Creating geometric patterns in Illustrator 3. Do you work in an office? What is your routine like? What are your research resources? Yes I work in an office, a temporary one as we are now in the fascinating stage of researching its final look. I strongly believe that an office has to be an inspiring location to get the best out of you. I don't have a routine it's different every time. It depends from project to project; sometimes I start by doodling or by looking in books like HOW, Print etc or by browsing my personal Yojimbo collection of bits and pieces that I gathered over the years. There is one consistent factor, that I don't use the Internet that much for inspiration unless it's a site like FFFFound. I don't use CSS galleries anymore because it overwhelms me and it often blocks my inspiration. Illustrator Make with Mesh 4. Could you describe for us your typical 'start to finish' workflow when working on a design? For logos I always start on paper and create a bunch of sketches until I have a few that are good enough to work out in Illustrator. When creating a web site I sometimes start on paper but not always, it depends. Usually I create a wireframe in Adobe Illustrator and when this is approved by the client I move on to creating the actual design in Adobe Photoshop. The next phase is starting the coding part, for that I usually use DreamWeaver and CSSEdit. The first thing I do is coding the entire HMTL page so I have my structure right and then I switch over to CSSEdit to style things. 5. What, for you personally are the pros and cons of being a designer? Never thought about pros and cons to be honest :) The pro is that my job is my passion and my hobby and if I have think of a con it would be the fact that some clients don't understand the beauty of a design and they don't value your input. Simple organic shapes the Illustrator way 6. How does your job as an artist and designer influence your life? Do you feel that you see things around you differently for example? Yes I do and I try to do it more consciously to trigger my creative brain. It's often things you have seen around you that make you appreciate the beauty of it. There is so much to be seen and I think we sometimes have forgotten how to look. Create a spiral ornament Symbol in Illustrator 7. We like to know what artists do in their spare time to get some fun. What do you do? Sports, television, movies? Spare time what's that exactly? :) These days every little spare time I have is going into personal work and the blog. However if there is time left I love to take my bike out for a spin and enjoy our beautiful little country. I don't watch much TV but if I do it's never live but taped to HD recorder with the publicity taken out. 8. What are your favorite 5 websites, and why? FFFFound because of the diversity of things shown. Flickr also because of the large amount of topics and items found Netdiver because of the quality stuff that Carole puts there Fontshop because of my interest in typography because of his way of writing. What is Graphic Design Poster Flickr Group 9. Once again , thank you very much for the interview. As a final word, do you have any tips for upcoming artists and designers? No need to thank me it was a pleasure! Stay passionate about what you do and don't loose that drive to constantly learn new things.