The snow season has arrived here in the northern hemisphere and that means, skiing and snowboarding time. Coming from a tropical country, seeing snow is always something that fascinates me, I believe because it's something so different that every time I experience a new memory, almost like being a child again. Brian Miller created a poster for the 75th Sugar Bowl Resort Anniversary that illustrate this feeling I have pretty well. He was also generous enough to share his creative process, which is always really inspiring. “Beyond was all around me.
Human vs nature. A primeval desire to prove oneself, challenge the nature, to win and go down in history future generations. The idea behind the visual look of the spot was to show the struggle every Sportsman must face during the biggest and most important sport event, The Olympic Games. The spot is set to build audience’s awareness and excitement ahead of the BBC’s coverage of the 2014 Winter Olympics.
Sometimes I forget that it's winter on the north hemisphere. I really love snow... we don't have it here in Brazil... it really sets the mood for a great winter scenario. I mean, we usually wear shorts and eat pineapple on christmas. I would love some snow down here.