copywriting

5 Copywriting Tips for UX Designers

When Jeff Gothelf, a UX designer, decided to change two simple texts requiring users to sign up, he was trying out something he had read from a psychology book. He wanted to find out how true the text was, and if at all, how it could apply in his UX designing job. The result was a 30% increase in paid signups that led him to cite copywriting as the secret weapon for UX.

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