We've talked before about side-projects but we haven't dig up the subject well enough in-depth. Finding the free time to work on a personal or client projects are part of a designer's great journey. Part of the projects, the idea of introducing a concept is a great challenge. Many factors have to be encountered and yet it's not always about the UI. This is why I'd liked to share this Alarm Clock Concept from Zero/Nine. I just liked how playful they made their UX flow, especially on a boring task like setting your alarm. Hope you will enjoy!
09 is a studio based in Beijing, China that mainly focus their work into UI/UX, Branding and Icon Design. We look forward to see more of their work.
More information: http://www.09ui.com.