L² is a branding design project created by the two young creative graphic designers, that happened to be twins, for their studio. One of the biggest issues I've always had is to design something for myself or in the past for my design studio.
I haven't posted about visual identities in quite a while but that is about to change because this post is about a beautiful visual identity created by Spin for the University for the Creative Arts. The simplicity of the design is strikingly beautiful and timeless.
It was difficult not to be inspired by the passion for ‘creativity’ and ‘making.’ Our starting point is a visual language synonymous with designers and architects and employed by them as a way of marking work in progress, the humble stencil. It was from this seed the identity grew. We have created a solid anchor point in the logo whose essential stencil component parts will form the visual root from which the identity grows. Its creative potential has no end and can be developed year on year.
Scope of work:
- Identity concept and creation
- Stationery and templates
- Website consultation
- Art direction
- Printed matter
- Motion graphics
- Filming and editing
- Environmental graphics
For more information check out http://spin.co.uk/