uSound - Branding

12.25.16

Currently working with a client on a redesign and surfing around for inspiration as part of the process. I stumbled across this very nice project about a redesign and what interests me the most is about the before and after from the previous logo. I do agree that a design is never finished and it’s the same feeling with a logo depending again on what is the purpose. It changes with time, I mean no matter how long sometimes it’s great to give a refresh. Let’s take a look at the work from Hermes Mazali who is a graphic designer based in Buenos Aires, Argentina. I really love the colour palette on this project, what do you think?

uSound is an app that allows you to boost your hearing. It is specially designed for people with hearing loss. I have developed with Luis Fasah the brand concept and the visual strategy, from its identity to the user experience. Being able to hear well is an important part of a good quality of life, uSound will enhance the way you hear, allowing you to connect with your loved ones, engage in your favorite classes at school, listen to your favorite music and TV Shows, or simply chat and joke with your friends. We are all entitled to these moments. Let us help you. Let’s work together to eliminate the obstacle which hearing loss represents in your social integration.