VARIG Logo Redesign

The most amazing thing about being a designer today is the possibility to create, distribute and get feedback on projects very quickly. That's a huge motivator, especially for personal projects where we have much more creative freedom to explore and learn. Case in point, the VARIG Logo Redesign from Leo Porto.

VARIG was the biggest and most important airline in Brazil from the 60s to the 90s. It was founded in 1927 in Porto Alegre, my hometown. I remember drawing its logo in my school books and imagining flying with them. The logo was very classy, a golden compass. In the early 2000 the company declared bankruptcy and was acquired by another airline. Today we carry only the memories of the golden age of aviation.

Leo Porto decided to create his own redesign of the brand and he does a great job of bringing back the style of the mid-century modern era.

Varig Logos

VARIG was the first airline founded in Brazil, in 1927. From 1965 until 1990 it was Brazil’s leading and almost only international airline. In 2005, Varig went into judicial reorganisation, and in 2006 it was split into two companies. Varig was my favorite airline until it closed for good in 2007. If Varig were to come back as the number one airline in Brazil like it once was, it would have to go through a complete rembranding. The following pages cointain my view of what Varig should look like if it came back to the market.


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