Visual Identity Inspiration: Maurer by Hidden Characters


Creating visual identities for corporations or even personal projects is always very challenging and time consuming. It goes much farther than just designing a simple logotype, but it's the base of the branding strategy of any company. With Maurer Identity we have a great example of an really well done visual identity project created by Hidden Characters, from Budapest, Hungary

We have designed an identity for Ákos Maurer Klimes an award-winning hungarian product designer and design strategist.

While creating the identity, Hidden Characters designers regularly talked with Ákos next to a cup of coffee. This strategic attitude, the linkage between two points, between people, was their very first source of inspiration. This little momentum had an impact on their work during the whole design process.


Logo Animation

Maurer logo animation from HIDDEN CHARACTERS on Vimeo.

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Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.