May 03, 2017
We are showcasing a branding (rebrand) of Vonhof Cycles who makes small batch of bicycles by hand. Based in Hoboken, New Jersey; they focus their product and brand on great design, high quality material and exceptional customer services. I really enjoyed their mindset as I quote: "We’re not bogged down by distribution chains, forced obsolescence of model years, sales gimmicks or real estate investments. We stock only what we need, which saves us and our customers money."
The recent rebrand has been done by the folks over Franklyn, a creative studio that strives a boutique approach for global brands and startups. Based in Brooklyn, NY, they have worked with brands like Disney, Airbnb, Google and just to name a few.
For the past three years, Von Hof has created small batch, steel bicycles by hand in the USA with like-minded partners such as Metal Guru. The new road bikes perfectly exemplify their mission to make custom quality frames accessible to a broader market at reasonable costs.
- Rebrand by Franklyn