Holycow Design shared a beautiful packaging design project. I used this one as inspiration and reference for when I designed a Calmaria Terral. The packaging design focuses on the concept of cleanliness, especially conveying the process of cleansing through its color design. The color design has an intentional gradient effect from dark to light colors, highlighting the strength of the detergent. Thus, to achieve the goal of thinking outside the box, the packaging design uses Chinese quotation marks to further strengthen the brand's uniqueness.
For more information make sure to check out Holycow design on Behance and website.