German Gonzalez is a graphic designer and illustrator based in Medellin, Colombia. Mainly focusing in fashion, music and art, I love the style that German is involving into. Would be quite interesting to see more of him in the future years.
Independent Brands, I feel there so many out there nowadays. Free from the outside and happily working without a hassle at making their own trademark which is a very good thing. The old days when only big brands were ruling are gone. Part of the brand process, one of the many crucial things to associate with to your product is your site. If your customers/target audience doesn't know what your product is all about after a few seconds then all your efforts are worthless at this point.
Get your hands on with your users because it is more than a "Menu + Header Image + CTA" formula. It's about transcending your image/brand to the right customers.https://unsplash.com/photos/P3pI6xzovu0