Dec 07, 2017
You guys are fully aware of how I feel about redesigns right? But with the end of the year coming soon, I decided to take a stab at a new perspective. Knowingly that most designers who are working on redesign concepts should know (or know) there are SO MANY details we need to take in consideration. It's mostly not about the UI. Again, for this redesign concept by Simon Kratz for Vissla , what I liked the most about Simon's work was his own approach. He is compassionate about the brand and using at the same time his UX skills/thinking for the completion of his vision.
Finally had some free time over the last weeks and decided to challenge myself with a quick design exploration and ran a small side project. I have been obsessed with VISSLA for the past few months and decided their current web experience should be more in line with their forward-thinking philosophy and outstanding products. VISSLA is a brand that represents creative freedom and a generation of creators and innovators. They embrace the modern do-it-yourself attitude within surf culture, performance surfing, and craftsmanship. This mission inspired me a lot to push their web presence to the next level. So, i focused on the goal to improve the user experience and suggest new solutions or alternative approaches how VISSLA could look like in todays huge digital ocean. So, this is a small part of an early stage redesign concept – let me know, what you think. — The Vissla Logo and Brand material is intellectual property of Vissla.
Web Design & UI/UX