Wildpetals: Brand Identity Design by Joshua Oladele

Brand identity design for Wildpetals by Joshua Oladele — a botanical garden of flowers, birds, illustrated wayfinding systems, and collectible bird cards

Wildpetals is a conceptual brand identity design built around three things that rarely show up together in destination branding: flowers, birds, and the idea of discovery. Lagos-based designer Joshua Oladele structured the system into distinct sub-layers — a wayfinding language for spatial navigation, educational touchpoints that frame the garden as a place to learn, and a series of collectible bird cards that give visitors something to carry out. The illustration work pulls from botanical illustration conventions: precise linework, species-specific forms, and enough detail to hold up at close range. No generic leaf patterns or soft watercolor washes here.

A Brand Identity Design Built for Exploration

What makes this brand identity design worth studying is the decision to make the collectible cards a first-class element of the system rather than a secondary giveaway. That choice forces the illustration style, the color language, and the wayfinding all into alignment — everything has to coexist with an object small enough to fit in a pocket. The spatial brand identity design extends to signage and environmental graphics, treating the garden itself as the canvas. Joshua Oladele frames Wildpetals less as a logo project and more as a place that leaves something behind in the visitor's memory beyond a ticket stub.

See the full project by Joshua Oladele on Behance.