The Wombles' 50th Anniversary: Branding for a Sustainable Future

09/03 — 2024

by abduzeedo

The iconic The Wombles partner with brands to champion sustainability. Discover how their new branding toolkit created by how.studio celebrates their legacy and promotes a circular economy.

The Wombles, Britain’s beloved furry environmentalists, are celebrating their 50th anniversary with a renewed focus on sustainability. Recognizing the fashion industry’s significant environmental impact, they’ve partnered with brands committed to reducing waste and promoting a circular economy.

The Challenge: Modernizing a Beloved Brand

The Wombles, with their rich history and diverse visual archive, presented a unique branding challenge. The goal was to distill their nostalgic appeal into a cohesive and recognizable toolkit that resonates with a new generation while staying true to their core values.

The Solution: “Found & Found”

Inspired by the Wombles’ workshop where they transform trash into treasure, the “Found & Found” concept emerged. This ethos of circular living guided the creation of a versatile branding toolkit featuring recognizable icons, patterned pictograms, and illustrations.

A Toolkit for Sustainable Storytelling

The new branding toolkit is a treasure trove of visual and verbal assets that brand partners can leverage. It includes:

Icons and Pictograms: Instantly recognizable symbols that capture the essence of the Wombles.
Illustrations: Playful and engaging illustrations that bring the characters to life.
Straplines: Upbeat and inspiring messages that echo the Wombles’ iconic catchphrases.

The Impact: Small Actions, Big Difference

As the Wombles lead the way in promoting sustainable partnerships, they remind us that even small actions, like a logo on a T-shirt or a pattern on a bag, can have a significant impact when done together.

The Wombles' 50th-anniversary branding initiative beautifully blends nostalgia with a modern message of sustainability. By partnering with brands committed to a greener future, they demonstrate the power of collective action in creating a more sustainable world. The Wombles' legacy continues to inspire, reminding us that it's never too late to make a positive change.