The Wroclove Design Festival 2014 Branding


It's always awesome to start the week off with inspiration for a beautiful branding project. This week we feature the visual identity created for the The Wroclove Design Festival 2014. Designing anything for the design industry can be very challenging, especially because the target audience is very aware of what makes good design. Natalia Żerko, the designer behind this project, knows her audience and it's clear from the simplicity of colors and typography that create a strong and modern visual identity.

The Wroclove Design Festival 2014 branding was created by Natalia Żerko. for more information check out her portfolio at

My task was to design a visual identity concept for the Festival as a whole and for the specific festival zones (Kids Design, Fresh Design, Urban Garden, etc.). The title of this edition was 'Design: Otwarty' (eng. 'Design: Open'). Along with the main concept, I designed some of the promotional materials, e.g. posters, citylights and billboards, t-shirts, bags.

Wroclove Design Festival had its second edition in May 2014. It was held at Wroclaw’s Main Railway Station, which was recently restored. More than 20.000 people visited this edition of the Festival and 150 lectures and workshops were held.

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.