Xylo Eyewear Visual Identity


In May 2013, Marios Georntamilis was asked themselves how to create a brand, marketing plan and find a way of supporting and funding this effort. They chose crowd funding – which was a successful and overfunded by 60% more. The project was designed with a holistic design approach, from logo to packaging and integrated marketing communications, product and service, user experience with the guidelines of authenticity, locality, handcrafted handcrafted principles and mediterranean identity in mind.

The motifs decorating the pack and part of the stationary, come from Chios island and specifically the village of ”Pyrgi” – where are used as engraved wall decorations on the houses. The rectangle based ornaments, come from traditional wood paneling techniques of Croatia.

  • brand design / campaign designer: Marios Georntamilis
  • co design / campaign designer: Nikos Athanasopoulos
  • brand Photographer: Konstantina Gorgogianni
  • cinematographer: Thomas Gkinis
  • client: Xylo eyewear
  • year: 2013

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Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.