Hello Monday and YouTube got together, and in the beginning of 2015 announced the birth of their love child, YouTube Kids! A safe place for kids to play. I don't have kids but I decided to take a look and I have to say, I love it. It's just amazing to experience a new, more simplified way to browse videos. I just wish Youtube would apply some of the learnings from this app to the one for adults.
We were asked to help create a safe video environment that parents can trust, where kids can find amazing content that’s perfect for them, and where both groups can have a blast, together. We designed the entire brand identity, including the product interface. The kid-friendly UI uses icons and tips that any young mind can easily understand. Inspired by our own childhood best friends, invisible pals, and favorite toys, we created an animated character sidekick that guides each child through the app, and grows along with them. The visual identity draws from the original aesthetics of YouTube, the mother brand. It’s fun, quirky and embodies the YouTube Kids brand.
- Design & Art Direction Johanne Bruun Rasmussen & Steffen Christiansen
- UI/UX Emil Bjerregaard Juul & Steffen Christiansen
- Animation Evan B. Anthony & Josh Parker
- Project management Megan Potter