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Logo Design A to Z - H

Some time ago we began a series of posts on logo design. Our goal? To cover as many logos as we can until the end of the year... we started with logos starting with A, today is all about H's. We've been seeing some great logos, and we wish to have you guys along with us on this design journey. We'll always be searching for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. If you know any more galleries or logos, or even if you own one and wanna be listed here as a source for our series, please drop us a link! We'd love to hear from you. We hope you all enjoy our selection of H logos! Cheers. ;)

Great Collection of Visual Identities

Design a logo is just a part of the process of creating a visual identity. There are so many different applications that we, as designers, have to think about and then design them. That can be business cards, brochures, envelopes and other collaterals. Now, it's very important to have in mind that this process is not simply placing the logo and that's it. Every piece has to be thought and created to commnunicate the goals and image of the company we're designing for. Corporate visual identity plays a significant role in the way an organization presents itself to both internal and external stakeholders. In general terms, a corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics. Four functions of corporate visual identity can be distinguished. Three of these are aimed at external stakeholders. - Wikipedia Below I've selected quite a few references of visual identities I used for inspiration on some of the projects I've been working on. If you want to get more information, click on the images to visit the pages of the authors and learn more about them.

Logo Design A to Z - G

Some time ago we began a series of posts on logo design. Our goal? To cover as many logos as we can until the end of the year... we started with logos starting with A, today is all about G's. We've been seeing some great logos, and we wish to have you guys along with us on this design journey. We'll always be searching for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. If you know any more galleries or logos, or even if you own one and wanna be listed here as a source for our series, please drop us a link! We'd love to hear from you. We hope you all enjoy our selection of G logos! Cheers. ;)

Logo Design A to Z - F

Some time ago we began a series of posts on logo design. Our goal? To cover as many logos as we can until the end of the year... we started with logos starting with A, today is all about F's. We've been seeing some great logos, and we wish to have you guys along with us on this design journey. We'll always be searching for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. If you know any more galleries or logos, or even if you own one and wanna be listed here as a source for our series, please drop us a link! We'd love to hear from you. We hope you all enjoy our selection of F logos! Cheers. ;)

Logo Design A to Z - E

Some time ago we began a series of posts on logo design. Our goal? To cover as many logos as we can until the end of the year... we started with logos starting with A, today is all about E's. We've been seeing some great logos, and we wish to have you guys along with us on this design journey. We'll always be searching for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. If you know any more galleries or logos, or even if you own one and wanna be listed here as a source for our series, please drop us a link! We'd love to hear from you. We hope you all enjoy our selection of E logos! Cheers. ;)

Zee Logo in Illustrator

A few weeks ago we decided to redesign the Zee logo. When companies redesign their logos, that means, most of the time, that they are changing something in their business, it can be a new strategy, new products, etc... But it's pretty much sure that something is new behind the logo. In our case it's not different, we've changed our business model and decided to create a new logo. With the idea of "Stay in the Loop", I decided to play in Illustrator to create a custom font for it. Also I wanted to make the logo resemble a bit of the Abduzeedo logo. We're still working on the logo and the tag line, but the concept is this one that I will show you here. So in this tutorial I will show you how I created the logo in Illustrator and the splash in Photoshop. Step 1 Open Illustrator and create a new document. Then go to View>Show Grid and then go to View>Snap to Grid. These 2 presets will be very important for us to design the font for the logo. Step 2 With the Rectangle Tool (M) create a rectangle using the grid. Step 3 With the Pen Tool (P) add 4 new points on each segment of the rectangle. After that with the Direct Selection Tool (A) select each one of this points and move them um module of the grid away to create a chamfered corner. Step 4 Lets start creating the Z. Still with the Direct Selection Tool (A), select the segment of the left side of the rectangle and delete it. Step 5 Delete the righ side now still with the Direct Selection Tool (A). Pretty much the whole process will be with the Direct Selection Tool (A) and the Pen Tool (P). Step 6 Now with the Pen Tool (P) click on the point 1 and then on the point 2 to create a diagonal segment. Our Z will be done. Step 7 To create the E will be the same process. First let's delete the right segment of our chamfered rectangle using the Direct Selection Tool (A). Step 8 With the Pen Tool (P) click on the point 1 then holding SHIFT click a few modules down in the grid (point 2). The click again now one module left and dow to create a chamfered corner (point 3). Step 9 Still with the Pen Tool (P) create the segment 1 and the chamfered corner 2. Hold SHIFT to make sure that you're creating straight lines, even though we have activated the Snap to Grid option. After that our E will be done. Step 10 Now just duplicate the E and we will have the word ZEE. Step 11 Go to Effect>Stylize>Round Corners. Use 5 points for the Radius or try different values to increase or reduce the round corners effect. However I didn't like the result I wanted something more stylized. Step 12 So I decided to increase in 2 modules the chamfer effect. Step 13 Now apply the Round Corner effect to the new logo, I still used 5 points for the Radius. The result is much better, it is much more like what I was looking for. But now I need to create a connection between the characters to give the idea of loop. Step 14 To do that it's quite easy. With the Pen Tool (P) create the the segments to connect the Z to the E (1-2) and the E to the other E (3-4). Step 15 Now just increase the stroke size. I'm using 8 points for the stroke. The logo is done. It resembles those subway maps and has this idea of loop, exactly what I wanted. Step 16 Now let's open Photoshop and create a new document. I used 1024x768 pixels for the size. Fill the background layer with a very light blue (#dde9f5). Step 17 Copy the logo from Illustrator and paste it in the Photoshop document. Step 18 Go to Layer>Layer Style>Color Overlay. Use #5d87b6 for the Color and Normal for the Blend Mode. Step 19 Now go to Layer>Layer Style>Inner Shadow. Use Multiply for the Blend Mode, black for the color, 40% for the Opacity, 120º for the Angle, 1 pixel for the Distance, 0 for the Choke and 1 pixel for the Size. Step 20 Now go to Layer>Layer Style>Drop Shadow. Use Color Dodge for the Blend Mode, white for the color, 100% for the Opacity, 90º for the Angle, 1 pixel for the Distance, 1 pixel for the Spread, 0 pixel for the Size. Step 21 This is the effect you will have gotten so far. Step 22 Create a new layer and with the Rectangular Marquee Tool (M) create a rectangle selection and fill it with a white to black gradient with the Gradient Tool (G). Use the image below for reference. Step 23 Duplicate the rectangle and go to Edit>Transform>Flip Horizontal. Move it so it will be on the other side of the segment of the E (1-2). Duplicate those 2 layers and move to create the same effect on other E (3-4). Step 24 Select the 4 gradient layers and group them. Them holding the Command key on a MAC or the Control key on a PC, click on the thumbnail of the Zee layer in the Layers Panel to create a marquee selection of the Zee logo. After that select the group with the gradient rectangles and go to Layer>Layer Mask>Reveal Selection. Step 25 Reduce the Opacity of the group with the gradients to 40%. That will make the effect much more subtle. Step 26 Duplicate all layers and merge the copies to a single layer. Then go to Filter>Noise>Add Noise. Use 1.4% for the Amount and select Gaussian for the Distribution and Monochromatic. Conclusion That's it, we have a nice splash. We can add more stroke if we want to make the logo bolder. If you pasted the vectors in Photoshop using Smart Objects that is pretty easy, you can just double click on the smart object to open it in Illustrator and then just play with strokes over there. Now the cool thing is that the logo uses a font created from scratch what makes it quite original and it was really easy to do that in Illustrator using basic tools and the snap to grid option. Click on the image for full preview

Logo Design A to Z - D

Some time ago we began a series of posts on logo design. Our goal? To cover as many logos as we can until the end of the year... we started with logos starting with A, today is all about D's. We've been seeing some great logos, and we wish to have you guys along with us on this design journey. We'll always be searching for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. If you know any more galleries or logos, or even if you own one and wanna be listed here as a source for our series, please drop us a link! We'd love to hear from you. We hope you all enjoy our selection of D logos! Cheers. ;)

Logo Design A to Z - C

Some time ago we began a series of posts on logo design. Our goal? To cover as many logos as we can until the end of the year... we started with logos starting with A, today is all about C's. We've been seeing some great logos, and we wish to have you guys with us along this design journey. We'll be always searching logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. If you know any more galleries, or even if you own one and wanna be listed here as a source for our series, please drop a link! We'd love to hear from you. We hope you all enjoy our selection of C logos! Cheers. ;)

Logo Design A to Z - B

Last month we began a new series of posts on logo design. Our goal? To cover as many logos as we can until the end of the year... we started with logos starting with A, today is all about B's. There are some pretty good designs here. This time, thanks to you guys, I had plenty galleries to search at, and my research was extended to these galleries, besides good old Logopond: Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection of B logos! Cheers. ;)

Logo Design A to Z - A

Today we begin a new series of posts, going through the many great logotypes we may found these day, and other classic logos. It's always a good thing to remember the ones that were a success, and get to know the fresh new ones. Also, many of these were found at Logopond.com, and we'd love to know if you guys know any more logo galleries out there, so that the next post of the series will be really stuffed with great logos. Do you know any other galleries? Drop a comment! And I hope you guys enjoy these! Cheers. ;)

Ultimate Typographic Logos Inspiration

Lately I've been working in a new identity for a local company, and their only request is that it has to be a only type logo. Then I started researching some typographic logos at Logopond, and it was a great step in my concept development. During this process, I've noticed that for me, working with a typographic logo is much more challenging than working with with the traditional ones, type + image. Type logos tend to demand a much better concept, since it gotta deliver the right message with less elements. Also, this kind of logotype gives us a nice opportunity to work with type, which is always a good exercise. But I would like to know from you, what do you think about type logos. Do you prefer traditional over type? Which typographic logos do you enjoy the most? And of course, if I've missed any, please drop us a comment! We'd really appreciate it! Hope you like my "brief" selection. Text Ad: Incredible online mcts certification training programs help you in pass 646-985 exam. We offer best quality 646-364 training tools for your success.

Abductees Logo Poll

We're planning to launch an online store to sell some t-shirts... we even got a really nice tee design from a quite popular designer... which it's still a suprise. The name we thought for the store is Abductees, because of the clear link with Abduzeedo, abduction and t-shirts. I was working on the logo and the idea was to make something really simple using just the font. Playing with the characters, I've noticed that I could create a clear visual reference to a coat hanger with the "E" and "S". References Abduzeedo Logo Coat Hanger Versions After a few tweaks with the letters, I got two versions for the logo. Both have the reference to the coat hanger, however the first one is more visible, while the second one it's not that clear, but the "S" looks better, therefore it's more readable. I'd love to hear your opinion about the logo and which version you like the most. Also if you have suggestions for the shape or even the colors, please let us know. Just leave a comment with you opinion, I'll appreciate it.

Great TV Series Logos

TV Series are always a great option to watch since they have an amazing content to catch our attention and these days they can even turn us addicted to it. People that like Dr. House for an example, they can celebrate every diagnostic as it was the first, or Lost watchers for a chance, they keep thinking for hours about the whole solution and understanding to the situation the characters goes through. TV Series logos are always a good combination of typography, colors and minimalist design. You practically never see a TV Series logo full of information or effects. Their main goal is to synthesize the series in a word that will get the audience attention and preference. In case you favorite series logo is not here, send it to us! By the way, my favorite is House. Enjoy... House Lost Friends Smallville Terminator Heroes Gossip Girl Grey's Anatomy ER Desperate Housewives Supernatural 24 The Office CSI Numb3rs Gilmore Girls Sex and the City Scrubs Mythbusters The X-Files The 4400 Monk Criminal Minds And some old stuff...

Ultimate One Color Logos Inspiration

Last week I was working on a logo design project for a popular Brazilian blog. One of the requirements was that the logo had to be simple, so I started looking for some references. One of the best sites about logos is Logopond. They simple have tons of logos on their website, but one of the biggest problems is that, sometimes, it's a bit hard to find an specific type of logo... in my case, one color logos. Logopond was very useful for my logo project. I found amazing logos with some really clever and creative solutions for logos without using gradients or more than one color. Because of that, below I list some of the logos I found.

Surf and Skate Brands and their Logos

We have to agree that surf and skate wear users and lovers have good taste, lots of personality and dress based in a life style. Maybe that is why all surf and skate brands has such nice logos, to really get into their customers preferences! Some of these brands had change their logos to keep modern and other kept the same line since the beginning, but the important thing to say is that these logos really have their own personality. Quicksilver Billabong O'Neill' Hot Buttered Rusty Powell Peralta Rip Curl Element Plan B Reef Vans Oakley Roxy Volcom Misc

30 Beautiful Logos

Every now and then I look up some logos and find some of them very inspiring, from now on I will start sharing the ones I like the most, so this can be and inspirational selection for me and for you guys. This first selection can sure be called beautiful. For more visit logopond.com

Rebranding and Rebuilding Identities

Well, as time goes by and no one want to stand behind or even look like an old brand that's is not up to the new trends, that's why rebranding comes in place, to make a brand look new and fresh up the new goals of a company, some companies have been though a lot of generationa of rebranding and some has just started, take a look. Most of this information was taken from a great if not the best blog in this area, it's called Brand New ,make sure you check it out. When it comes to rebranding and redesigning a logo you have to be very carefully, because you are planing on doing something for the good of your company but if it goes wrong it can be a nightmare, changing the logo it's not rebranding your company if that's what you think, it may be a good sign that the company is rebranding. Rebrand can happen in very different ways depending on a company's needs, what happen is for some reason the company needs to make changes to adapt to a new market or for any other reason, the rebrand starts from inside out fixing everything that needs to be fixed and most of the time it gets to the company's identity. Now changing things inside and adapting your company to a new goal may be hard but changing the company identity can be very tricky. Why? Because that's what people see, and if you already have stablished something with that identity you don't want to put all you have on the line so you need to make sure the changes are not to drastic and they are for good. Here is a couple samples of good identity changes and if you read the descriptions you will understand why. MindShare www.mindshareworld.com The network’s branding retains the signature colour purple, which was established at its inception, but includes a complete refresh of the agency’s brandmark and visual identity. Even the name itself has seen a shift in the reduction of the letter "S." The redesign was developed in partnership with Moving Brands; who explain that "The symbol has been created to reflect the structure and form of Mindshare's business. It shows two forms coming together to create a new, strong form reflecting Mindshare's partnerships with clients, suppliers and other agencies." Read more Best Buy www.bestbuy.com Best Buy is a company that has been through a lot of rebranding and always seems to come out better, it started off as "Sound of System" in 1966 and renamed to "Best Buy" in 1983, and now comes with a new modern logo that makes me remember that saying "think outside the box" because they took the best buy out of the tag ,but placed very nicely outside and still kept the tag on the side which brings back the old elements of the old logo but in different way. AFC Champions League www.the-afc.com The Asian Football Confederation made a huge change on it's logo, coming from an old style logo that had a vision of a trophy to a new futuristic 3d looking logo, very colorful that brings a vision of a ball being kicked by someone. What they wanted to bring into this new look is that a lot of things changed on it's identity, because they want to show that Asian Football has also changed a lot, and it's a progressive change for better. Read More Sysco www.sysco.com Sysco is one of the largest distributor of food-service related items in the U.S. and had quite an old identity that had been used for 38 years, the new logo is very simple and a lot friendly than the old one, it comes with a saying "good things come from Sysco" and the usage of the colors are very well done bringing a good look to confirm the quality of the company through it's identity. Jack in the Box www.jackinthebox.com Jack in box is a food company that had an old simple fast food type of logo, consisted in a simple box with the type into it, and as the changes needed to be done, they came up with a new modern logo in form of 3d together with some typography, what they did is very simple, they kept only jack in the box, and that says it all, and they also improved the box very well, great job done. Citroën www.citroen.com Citroën is a very famous French car manufacturer company, to celebrate the company 90th birthday they came up with a very shine and futuristic logo that is also implemented on the cars as well, the company took the old logo and pretty much made it look shine and futuristic, I guess that's what we should expect from their new cars. Conclusion: Understanding that a change of brand and a change of identity it self is very important and it's based on a lot of factors that deal with your company, it's not only for the look of a new logo but what the company is bringing new into the table. If you find this topic interesting and would like to hear more about this stuff, make sure you make a comment so we can take it from here and write more of this for you. Thank you