Avemaria! Branding & Visual Identity full of Symbolism

Gustavo Estevão shared a quite interesting branding project on Behance. In the 13 years of Abduzeedo I believe this is the first  visual identity project with strong religious influence. “Avemaria!” is a women's fashion and gift shop with strong Catholic and Christian influences. The brand with the expression "Holy Mary!" announces a customer surprise, which is amazed at the amount and quantity of products offered by the store. 

Symbolism was one of the most important parts of the development process, as Catholicism is rich in stories from the bible. Finally, the ultimate goal was to create a brand that was religious, conservative, and young, but not alienating non-religious people.

Branding & Visual Identity

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I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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