Quim Marin’s branding for Sake Show 2024 masterfully uses typography and a red circle motif to highlight Japanese culture and sake.
Quim Marin’s branding for Sake Show 2024 captivates with refined typography and a powerful red circle motif, spotlighting Japanese culture.
The Sake Show, a premier event scheduled for 2024 in Barcelona and Bilbao, is a celebration of sake's rich heritage. Designed by the renowned Quim Marin, the branding for this event is a masterclass in typography and visual identity.
The Sake Show brings together producers, distributors, and experts in gastronomy to showcase the extraordinary allure of sake. The event aims to elevate this ancient beverage, transforming it into the star of a cultural and gastronomic experience. By focusing on sake, the event also promotes Japan as a top enogastronomic and cultural destination.
Quim Marin’s design for the Sake Show is a visual delight. The work stands out with its creative use of typography, featuring light fonts in all caps paired with a striking contrast of sizes. This approach not only enhances readability but also creates a sophisticated and modern aesthetic.
The red circle, a central element in the branding, is cleverly used across all promotional materials. This simple yet powerful symbol not only represents the sun, an iconic element of Japanese culture, but also adds a touch of elegance and continuity to the event’s visual identity. Marin’s design effectively combines tradition with contemporary design trends, making the Sake Show’s branding both unique and memorable.
The Sake Show aspires to become a recurring event in Spain, merging gastronomy with cultural events centered around sake. With its stunning branding, the event is set to become a reference point for both sake enthusiasts and design aficionados.
Branding and typography artifacts
