Branding for the 25 Years of Medina Turgul DDB

Kaan Iscan wanted to create a new brand and visual identity that represented everyone who has been a part of Medina Turgul DDB over the past 25 years. To accomplish this, they gathered the data of over 1700 employees past and present. Some who had worked for only 1 month, some for over 10 years. The data was then arranged according to time spent and also department. This way, each colored bar represented a different and unique employee. The ultimate goal, to make their 25th anniversary celebration more meaningful for all their employees. Huge kudos to that.

Brand and Visual Identity

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Credits

  • Agency: Medina Turgul DDB
  • Creative Director: Ertuğ Tuğalan
  • Art Director: Kaan İşcan
  • Copywriter: Hakan Bıçakcı
  • Logo Animation: Lunapark

Awards

  • Crystal Apple Awards - Branding // Silver 
  • Crystal Apple Awards - Data Visualization Design // Silver

Written by

Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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