Shake Shack - visual identity of the opening ceremony

Continuing their mission to Stand for Something Good® by supporting local purveyors, producers, and artists to create a one-of-a-kind community gathering place, indego macau partnered with local illustrator and artist Kun Lam for a pre-opening mural. Lam’s creative work portrays the culture of Macau by incorporating the pattern of Azulejos (Portuguese tiles) and street signs with Shake Shack elements. Walking by the mural, you can experience scenes from Macau’s Portuguese heritage blending with Shake Shack’s New York City roots. 

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