In the bustling world of branding, names like João Corrêa rise above the crowd, injecting subtle humor and minimalist magic into every design venture. Caktus Agency, a powerhouse driven by an all-female team, recently unveiled their new brand identity. And the mind behind it? None other than João Corrêa, with support in creative direction from Julia Martins.
Caktus is not just an agency; it’s a narrative. It embodies the strength and grace of every woman in its team. From Brazil to the US, its founder has touched many horizons, aiming to build an identity that resonates with both markets. A brand that is as solid as it is delicate, Caktus required a visual narrative that matched its ethos.
Despite the seasoned professionals under its banner, Caktus Agency's brand had to radiate not just experience but also novelty. Conveying expertise, especially given the company's recent inception, was a challenge. The essence of contrast - from new to established, from strength to softness - needed pictorial representation.
Enter João Corrêa. His solution was brilliantly simple yet deep - embrace the contrasts. Steering clear from traditional branding norms, João centered the identity around this concept. The resultant logo, mirroring the essence of Caktus, came in two variations, each telling a different part of the Caktus story.
In conclusion, Caktus Agency's new brand identity, crafted meticulously by João Corrêa, is not just a visual treat but a testament to how branding can truly encapsulate a company’s soul. It's a reminder that in the world of {branding}, contrasts can coexist, creating a narrative that is both compelling and authentic.
Branding and visual identity artifacts
For more information make sure to check out João Corrêa Behance profile.
