Branding and Visual Identity: A Glimpse at Leiria Film Fest 2023

Dive into the striking branding and visual identity of Leiria Film Fest 2023 by Paulo Graça. A harmonious blend of cinema magic and chromatic impact.

In the heart of Portugal, at the Miguel Franco Theater in Leiria, the annual Leiria Film Fest has been making waves since 2013. Celebrating a decade of dedication to independent short film cinema, the festival's reputation has grown immensely. Renowned for its meticulous short film selection, it's become an epicenter for filmmakers and producers eager to showcase their masterpieces.

The festival offers a versatile platform, housing fiction, animation, and documentary short film competitions. But that's not all; audiences are treated to non-competitive sessions as well. These sessions meticulously curate themes, often incorporating the best films from partnered festivals.

This year, marking its 10th edition, called for something special. The visual identity had to resonate, especially within Leiria. Not just for the festival's loyal patrons but also to captivate potential newcomers.

Enter Paulo Graça, known to many as Senhor Paulinho. Tasked with crafting the branding and visual identity for this milestone year, he delivered impeccably. The result? A modular system that's both innovative and evocative. The foundation of all communication for the festival, this system employs hand-drawn shapes. They aptly symbolize the spectacle and allure of cinema. Moreover, the grid-based design, teeming with vibrant colors, amplifies the festive spirit, perfectly encapsulating the celebration and magic cinema offers.

In a landscape inundated with events and festivals, a strong visual identity can make or break attendee interest. With this year's branding, the Leiria Film Fest not only commemorates a decade of cinematic excellence but also assures its audience of many more years of brilliance.

For a deeper dive into this visual marvel, Paulo Graça's portfolio is a treasure trove of design genius.