When soul greets soul in the ethereal realm of architects' dreams, magic happens. Storytelling, in its multifaceted form, is an art. Can one truly grasp all its nuances simultaneously? Probably not, but Urban Soul Project dares to thread them close with this branding project.
Celebrating thirteen illustrious years, Urban Soul Project's narrative unfolds a tapestry woven with countless hours. From animated discussions to scribbled notes, frenetic changes to profound research, and the rhythmic beats of construction site visits — every element manifests as the project's pulsating soul. And ah, let's not forget the accompanying soundtrack of songs and the indispensable on-the-go food!
The newly unveiled publication is, in essence, a two-fold story. Clad in an elegant hard cloth cover, it's both the embodiment of the architects' passion and a sneak peek into the world of those behind the scenes.
In the upper half, readers are treated to an intimate album. A joyful exploration of the special forces that make up the team. Imagine diving into 100+ personal anecdotes, musical preferences, often-repeated phrases, beloved hues, and more. It's akin to cozying up with a familiar old friend, and sharing a chuckle over shared memories.
The lower segment transforms the book into a visual spectacle. Showcasing the architectural marvels of Urban Soul Project, captured meticulously by renowned photographers, this portion effortlessly fits the bill of a refined coffee table book.
Branding and editorial design artifacts
- Branding: AG Design Agency,
- Creative Direction: Alexandros Gavrilakis,
- Art Direction: Anna Trympali, Yiannis Petris,
- Publication: Aris Marinakis Architectural Editions,
- Curation: Vasillis Bartzokas & Design Ambassador,
- Print: The Future Format,
- Photos: Giorgos Vitsaropoulos