Nowadays, I like to think that any brands/companies with an existence with more than two decades, with how advanced is today's technology and social media. They must be trying to re-invent how the users will or can interact with the future of the brand.
MUY MUY® shared a branding, editorial design and app design project for NI FU NI FA COLLECTIVE, a multidisciplinary creative collective showcasing works from all over the globe. The identity design itself thrives in ambiguity and contrast, primarily due to the striking red color that engulfs every application of the brand. The ultra minimalist logotype alongside sans serif typography and imagery, echo the collective intentions of having a strong visual language led by simplicity and space.