Cokre: Innovating Furniture Design Through Branding

Explore Cokre's journey in branding and visual identity, a blend of co-creation and unique design for planned furniture, presented by ESTÚDIO TRAUMA.

In the sphere of modern furniture design, the branding and visual identity of a company play a pivotal role in defining its market presence and customer perception. One exemplary case is the recent project undertaken by ESTÚDIO TRAUMA for Cokre, a planned furniture company. Launched in 2023, Cokre's branding is a testament to the power of creative collaboration and the pursuit of uniqueness in design.

At the core of Cokre's identity is the concept of 'co-creation'. The term 'Cokre' itself is derived from this idea, emphasizing the company's commitment to involving clients in the design process. This approach is not just a business strategy, but a foundational ethos that guides every project. Cokre's vision, fostered by founders André and Tiago, is realized in the heart of Ubá/MG, a renowned hub for furniture innovation.

The visual identity crafted by Lucas Oliveira of ESTÚDIO TRAUMA, with contributions from naming expert Lívia Caiado and graphic designer Carlos Michael, is a reflection of this philosophy. It communicates the essence of Cokre: a company that doesn’t just sell furniture, but collaborates with its clients to create spaces that embody their aspirations and ideas. This level of involvement transforms ordinary spaces into personalized environments that resonate with the individuality of each client.

Cokre's approach to branding and visual identity extends beyond mere aesthetics. It's about creating an experience that is both personal and collaborative. By engaging customers in the design process, Cokre ensures that each piece of furniture is not just a product but a part of the client's personal narrative.

In conclusion, Cokre's branding, under the creative guidance of ESTÚDIO TRAUMA, sets a new benchmark in the world of planned furniture. It underscores the importance of branding and visual identity in making a mark in a competitive industry. Cokre's story is a compelling narrative of how a brand can intertwine customer involvement with innovative design, resulting in a unique identity that is both engaging and memorable.