Good Design Is Long-lasting, Dieter Rams stated that on his ten principles of good design. That can be validated by looking back at old projects that we worked on as well as other people's work.
UMA Brand Studio published an amazing new branding project for the Lisbon School of Design. This is a brand project with the ambition to inspire all students to be creative. With a changeable path concept represented by the S of School, which translates to the different design courses, the diversity of its students and of course, creativity.