Burrote: Fun and Fresh Branding and Visual Identity

Explore the fun and fresh branding and visual identity of Burrote, a hot dog store in Buenos Aires, designed by Un Barco.

Un Barco, in collaboration with Cupla Arquitectura, has created a lively and inviting branding and visual identity for Burrote, a hot dog store in Buenos Aires. Located in Valentin Alsina, Burrote aims to provide a relaxed and enjoyable atmosphere through a playful and straightforward visual language.

Project Overview

Burrote, a casual eatery, needed a design overhaul that would reflect its fun and fresh approach to serving hot dogs. The project, spearheaded by Un Barco, focused on developing a visual identity that would stand out in the bustling Buenos Aires food scene. The collaboration with Cupla Arquitectura ensured that the physical space complemented the new branding, creating a cohesive and engaging customer experience.

The branding for Burrote centers around simplicity and fun. Un Barco crafted a visual language that is both approachable and memorable. Key elements of the branding include:

Playful Typography: The font choices are bold and quirky, capturing the lighthearted nature of the brand.
Vibrant Color Palette: Bright, cheerful colors dominate the visual identity, creating an inviting atmosphere.
Simple Graphics: Clean, minimalistic graphics and icons are used throughout, ensuring the branding is easily recognizable and visually appealing.

The visual identity extends to various touchpoints, including signage, packaging, and digital media. The goal was to create a consistent and cohesive brand experience that resonates with customers and reflects the laid-back vibe of the hot dog store.

Collaborative Design Approach

Working closely with Cupla Arquitectura, Un Barco ensured that the interior design of Burrote aligned with its visual guidelines. The architectural design complements the visual identity through:

Open Layouts: Spacious, open layouts that encourage social interaction and create a relaxed environment.
Complementary Materials: Use of materials and finishes that enhance the fresh and simple aesthetic of the brand.
Integrated Elements: Incorporation of branding elements into the physical space, such as logo placements and branded decor.

Conclusion

Burrote's new branding and visual identity by Un Barco successfully captures the essence of fun and simplicity. The playful typography, vibrant colors, and clean graphics create a memorable and inviting brand that stands out in Buenos Aires. The collaboration with Cupla Arquitectura ensures that the physical space enhances the brand experience, making Burrote a must-visit spot for hot dog lovers.

For more details on this exciting project, visit Un Barco.